As a business owner, how do you keep your stakeholders happy, and ensure positive brand perception among your customers? Well, clearly, you’d think the same way you would in any relationship — clear, effective communication, the best way to foster a healthy relationship! So what we should ask ourselves next is: how do you effectively …
Myth-Busting 101: Debunking Popular PR Publicity Myths Read More »
So, you’ve been running a small business for a while now, and you’re wondering, “How can I spice things up and make my brand top-of-mind in this cutthroat world?”. While it is fundamental to have a great product or service, brands need to create a story so captivating that it stops people in their tracks and …
Tapping Into Earned Media: 6 Proven Strategies For A Successful PR Campaign Read More »
Is Public Relations essential for businesses of every size?
Am I ready for Public Relations at this point of my business?
80% of businesses die within the first five years of their business as they struggled to build a lasting brand.
So what could be the reasons behind the 20% of businesses that managed to stay on top of their game in the midst of high competition and other disruption?
“What’s the difference between marketing and public relations? Is there a need to separate public relations and marketing departments? Don’t they do the same things?”
Press releases and media pitches are essential tools in Public Relations. Both play a different role in the grand scheme of things. If you’re planning for a campaign, you might be torn between utilising a press release or a media pitch to spread the news. To understand which one works better, we first have to understand …
PRESS RELEASE VS MEDIA PITCH: WHICH ONE IS BETTER? Read More »
Starting and growing a small business (SME) is such a fulfilling thing! Granted, it takes a lot of hard work, but it’s all worth it in the end. One of the most challenging parts of having an SME is getting people’s attention. That’s why it’s so important to have effective marketing strategies. Marketing Is Not …
5 Reasons SMEs Need a Spokesperson to Front Media Interviews Read More »
First of all, congratulations! Having your stories told by the press is an amazing achievement, be it a news outlet …
