5 Reasons Why You Need PR for your Business
Is Public Relations essential for businesses of every size?
Am I ready for Public Relations at this point of my business?
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PR IN THE AGE OF SOCIAL MEDIA MARKETING
80% of businesses die within the first five years of their business as they struggled to build a lasting brand.
So what could be the reasons behind the 20% of businesses that managed to stay on top of their game in the midst of high competition and other disruption?
THE DO OR DIE DIFFERENCES BETWEEN PUBLIC RELATIONS & MARKETING
“What’s the difference between marketing and public relations? Is there a need to separate public relations and marketing departments? Don’t they do the same things?”
PRESS RELEASE VS MEDIA PITCH: WHICH ONE IS BETTER?
Press releases and media pitches are essential tools in Public Relations. Both play a different role in the grand scheme of things. If you’re planning for a campaign, you might be torn between utilising a press release or a media pitch to spread the news. To understand which one works better, we first have to understand …
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5 Reasons SMEs Need a Spokesperson to Front Media Interviews
Starting and growing a small business (SME) is such a fulfilling thing! Granted, it takes a lot of hard work, but it’s all worth it in the end. One of the most challenging parts of having an SME is getting people’s attention. That’s why it’s so important to have effective marketing strategies. Marketing Is Not …
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SO YOU’VE BEEN FEATURED IN THE MEDIA! NOW WHAT?
First of all, congratulations! Having your stories told by the press is an amazing achievement, be it a news outlet …