CAPTIVATE YOUR IDEAL CUSTOMERS WITH IMPACTFUL BRAND STORIES, MAKING YOUR BRAND UNFORGETTABLE AND TRUSTED IN THEIR MINDS - NEVER BE AN "UNHEARD-OF" COMPANY AGAIN.
If You Use Our “OmniPresent” Media Stories System – You Will Attract More Trust and Goodwill to your Brand, Establish Yourself as the Go-To Leader in Your Industry and Completely Over-shadow Your Competitors. Truly.
If your business is making at least 300k a year, it's now time to ramp things up. Your KEY focus should be on 2 things - Brand Awareness & Credibility
SMEs and Startups that cannot generate sufficient brand awareness and garner enough attention to their products/services, will unfortunately get swallowed up in this fast-changing market by their competitors.
Read this carefully. This is why it’s very difficult to get your potential audiences to know your stories and trust you.
You are competing against bigger companies in your niche who have much more capital, resources and even connections. To beat them, you have to be able to consistently grab attention from your target audiences, both offline and online…essentially being “Omnipresent” at the right places with the right messaging.
Just being active on social media, having a beautiful website and writing blog articles doesn’t work. Because most people don’t understand the key messaging and distribution principles; your efforts aren’t getting the right messages (and stories) into the minds of your ideal audience.
Outbound press releases and media pitches to journalists and influencers have very low conversion rates. You will mostly be ignored and you will waste a lot of precious time and mental energy. It’s not a scalable strategy, and finding the right hire or freelancer can take YEARS without any GUARANTEE.
Over the last 8 years, online advertising costs have been getting crazy expensive. Unless you’ve been lucky enough to find a super-experienced marketing agency in your niche, chances are you’re burning your marketing budget on ineffective brand awareness campaigns.
Fast-paced technology growth has changed the whole branding and publicity industry. Only seasoned public relations professionals who are well informed of the latest trends know how to make branding work in the current business and media landscape.
There are just too many offline and online platforms to test your branding efforts on. You will end up burning a lot of cash on testing various publicity platforms before eventually giving up.
Now imagine this for your business:
Picture yourself effortlessly navigating this complex landscape and strategically positioning your business in front of your most ideal audiences...everywhere on both online and offline platforms... driving unparalleled levels of interest in your products and services.
What if you could catch your competitors unaware, and SUDDENLY become the most trusted brand in your industry, through Advanced Branding and PR strategies that no one else can replicate.
And what if you could keep your brand CONSISTENTLY in the Spotlight, so that it's not a "Fluke" or "One-Hit Wonder", but massive waves of brand awareness and innovative campaigns that get people talking and generating buzz about you...over and over?
Also, if your brand stories could form deep, lasting emotional connections with your core audience... and they become loyal fans that bring their friends and colleagues to your brand too?
How would that impact your business?
When you have a Brand Awareness and Credibility engine, that brings your business attention from your ideal audiences who already know so much about you and the stories you always wished to tell about your brand, that they want to trust you even more…
and when you can “keep” that engine running regardless of any changes in your industry…then you can get a stream of effective brand stories that work with each other, creating a compelling and effective brand presence – and you can experience supercharged growth of your brand presence in the market.
To experience this super-charged growth, to continually cultivate a growing brand presence over time and to have compelling brand narratives on auto-pilot…you need a robust Brand Awareness and Credibility system for your organisation that is proven, sustainable and drives long-term results.
That's why we created the "OmniPresent" Media Stories System.
“OmniPresent” Media Stories System is a proven solution that churns out “Goliath” brand awareness and trust for smaller “David” brands from any industry, by strategically positioning your business stories all over large media outlets – From The Business Times and CNA to the best trade publications that your ideal audiences follow.
It works like a charm and we’ve generated 8,000+ powerful media coverage for businesses in 7 years using our “OmniPresent” Media Stories System.
If you’re reading this, we are certain it will work for you too.
This is Our "Bulletproof" System That Grows Brand Awareness and Credibility Like Wildfire..
How "OmniPresent" Media Stories System Works (4 Steps)
✓ Step 1: Impactful Brand Storytelling
Firstly, we uncover “high-impact” stories from your brand that resonate DIRECTLY with your most ideal audiences and establish a powerful and memorable brand perception – through our unique 8-Steps Elliot Storytelling System (this system has ensured a 100% success rate on story features for all our clients across Singapore, Malaysia and Indonesia.)
✓ Step 2: Multi-Network Targeting
We handpick the best media platforms, journalists and opportunities that we know will work for your business from day one, based on your industry, the media landscape, your potential brand stories as well as your requirements.
After your brand stories are pushed out by these curated media options, you’ll be seeing the interest and trust in your company soar to unseen-before levels.
✓ Step 3: More-than-just-Effective Outreach
One primary element of a successful brand campaign is the media outreach process…and most business owners can’t do well in this.
While your competitors are stuck on trying to date the media, we’re already establishing longer-term relationships for you with journalists that matter most. You will end up dominating the market with your brand stories, leaving your competitors in the dust.
✓ Step 4: Data Analytics Advantage
While we secure publicity and brand impressions from major media outlets, we simultaneously BUILD DATA for your business by leveraging cutting-edge digital tools typically only available for corporates, positioning you for continuous brand success. Very few people have the knowledge and skills to do this correctly.
This is the “backbone” of what creates SUSTAINABLE brand growth in your company, stacking more brand awareness and credibility every month.
8000+
features secured
1000+
clients served
$50,653,862
delivered in collective pr value *Benchmarked against the costs of traditional newspaper and radio advertising
Here's What Our Clients Had To Say about the Branding Results We Keep Delivering:
"We are very satisfied with the PR results and the outcome! Elliot & Co, led by Jeremy and his team are professional and were able to understand our business core with depth quickly. They went above and beyond typical PR services and provided marketing advisory to help us create a clear image and message for the market. "
Lincoln Yin
CEO, RootAnt (Singapore)
Elliot & Co’s team went the extra mile to ensure that they positioned my firm in the best light in front of the journalists. They balanced our objectives with the story angles that journalists will go for. Their team has also worked tirelessly to accommodate my busy schedule. Due to their sincerity, they are able to achieve the results. I would highly recommend their PR services!
Sam Lee
Partner & Co-Founder, Paloe (Singapore)
"It's been a real pleasure working with Elliot & Co! It was myfirst experience with PR campaigns, and they were really assuring in guiding me through the process, very responsive, and keeping me updated at all times. They were able to quickly meet the deliverables, and I would be happy to work with them again!"
Rui Shan Chin
Director, Gooberr (Singapore)
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Join 1,000+ Other Businesses that Have Seen Amazing Brand Results Working With Us. See Who They Are Below.
Watch Capital
Cloversoft
Capitaland
Heartsland Festival
Rocket Academy
ShopBack
GetGo
Watch Capital
While the luxury watch market generally appeals to a specific group of individuals, we brought Watch Capital closer to the masses with human-centric stories.
For this campaign, we spotlighted the founders: two brothers who juggled their legal studies while building the business, inspired by their father’s love for collecting watches. Being able to put a face (very young faces, actually!) to the brand helped it appeal to younger Singaporeans branching out into the hobby.
Watch Capital’s 8-month campaign with Elliot & Co. allowed them to be in trending conversations about the industry, including the business side of collecting — amassing almost 20 million eyeballs across top Singaporean luxury publications like CNA Luxury, The Peak, August Man, The Business Times, and The Edge.
Cloversoft
Committed to creating and producing toxin-free and eco-friendly daily consumables for sustainable living at an affordable price — we couldn’t wait to get the word out about Cloversoft!
Angle 1 covered a funding announcement, highlighting its achievements and accolades since its launch. Also featured Cloversoft’s future expansion plans and developments moving forward, which helped to build the organisation’s media credibility. Angle 2, on the other hand, took a softer approach for readers getting to know the brand — with a founder story featuring the personal and professional journey of Cloversoft founders Angela and Lynn. This angle, in particular, focused on their experiences as female entrepreneurs seeking to positively impact the environment — the better for readers to understand Cloversoft’s relevance and vision.
With the two angles, the Elliot team impacted a potential of 128 million readers with 33 pieces of coverage from notable publications such as The Business Times, DealStreetAsia, Singapore Business Review, Vulcan Post, Lianhe Zaobao, Nikkei Asia, The Peak Singapore, The Straits Times, The Singapore Women’s Weekly, Her World Singapore and many more.
Capitaland
Being one of Asia’s largest diversified real estate, CapitaLand partners with Disney to rejuvenate their malls’ lifestyle offerings by curating lifestyle experiences to light up the imagination of shoppers this festive season.
This campaign focused on creating excitement towards the Disney-themed celebration “From Our Family To Yours” across 16 CapitaLand malls in Singapore during Christmas 2022 and Chinese New Year 2023. Offering awe-inspiring entertainment and iconic character installations from Disney, Pixar, Star Wars, and Marvel, media, influencers and fans could connect with their favourite characters.
Adopting an integrated approach, the Elliot team organised a media and influencer preview event, targeted media pitching, developed media drops and more. With multiple touchpoints in 3 months, the team has secured over 400 mentions on various platforms such as print, broadcast, online and socials, valued at more than S$2.5 million in PR value.
Heartsland Festival
Focusing on sexual health & wellness, HeHealth is the first of its kind app that provides STD (Sexually Transmitted Disease) care solutions for all penis owners — with instant screening results generated by AI — while remaining completely anonymous.
To raise awareness of HeHealth, Elliot & Co. cemented its position in the market as a trusted STD screening app for penis-owners backed by highlighting research studies and efforts to enforce users’ data privacy. Utilising a two-pronged approach, we first announced the app launch, followed by further education in the market with a founder story. In sharing CEO and CTO Dr. Yudara Kularathne’s quest to erase the social stigma attached to men seeking professional treatment for sexually transmitted diseases, we were able to lend a more relatable touch to the masses.
Over four months, the team successfully secured 84 pieces of media coverage on CNA938, Singapore Stories, Portfolio Magazine, Vulcan Post, Healthcare Asia and many more! Since the first media outreach, HeHealth also received an overwhelming response that upgrading works had to be hastened to keep up with demand.
Rocket Academy
Singapore-based online coding boot camp, Rocket Academy, focuses on teaching concepts in popular coding scripts such as javascript, Python, and SQL.
A returning client, Rocket Academy’s main aim in engaging Elliot & Co. was to build the profile of Rocket Academy and its founder, Kai Yuan. In doing so, the Elliot team amplified the brand’s credibility and top-of-mind recall by strengthening its media presence and building a strong voice in the industry.
A multi-angle approach proved to be the way forward in effectively providing coverage for Rocket Academy. First, the team focused on Kai’s experiences and successes of Rocket Academy’s graduates in securing jobs and profiled key members of the Rocket Academy team. Subsequently, highlighted women in tech and trend jacked, to name a few, to put them in the media’s line of sight.
In totality, 28 media features were secured with outlets such as Lianhe Zaobao, CNA938, MONEY FM 89.3, The Smart Local, DigiconAsia, PORTFOLIO, Vulcan Post, Esquire and more.
ShopBack
Having proliferated from a team of six to over 900 staff, ShopBack has a singular mission: to make the shopping process as rewarding, delightful, and accessible as possible.
The Elliot team worked hard to position ShopBack as Asia Pacific’s leading shopping and rewards platform over a three-angle campaign that took Singaporeans for a ride — literally!
Right after the platform’s cashless ShopBack Pay feature launched, we pulled a good-natured April Fool’s prank: giving away Land Rovers (or rather, toy models of it). This acted as the springboard for the actual “reveal”, the grand opening of ShopBack’s new headquarters in Pasir Panjang.
Securing an impressive 141 pieces of coverage, the brand received love from notable names such as Tech in Asia, The Straits Times, Mothership, CNA, Channel 8 and more — garnering a readership total of 2.7 billion over just 5 months.
GetGo
The growing demand for car-sharing services has prompted GetGo to communicate its mission to the public. They want to empower the community with the freedom to access cars to create a sustainable shared mobility ecosystem.
To spread brand awareness about GetGo’s services, Elliot & Co. crafted stories to highlight GetGo’s practicality and sustainability values while positioning GetGo as the thought leader in the industry. Working with the GetGo team, we garnered 24 media features in a couple of months on publications such as Vulcan Post, Channel 5, Channel 8, MoneySmart, AsiaOne, Berita Harian, and Lianhe Zaobao, with an estimate of 686,784,564 potential readerships.
Some Of Our 1000+ Clients
WHY YOU SHOULD TALK TO US TODAY:
Quickly get connected to one of our branding experts that will "dissect" your branding and publicity, point out exactly where you are making mistakes - and show you the right way.
See live case studies where we show you the exact steps we took to get several small, "uninteresting" businesses featured in the media EFFECTIVELY, so that they could massively grow their brand awareness and foster customer loyalty fast.
Get an "inside-view" into what modern day Branding and PR looks like. You will see highly effective branding campaigns and HOW we navigate the media landscape - We show you everything it takes to get seen, heard and succeed in this day and age
Get a custom tailored branding plan that will help you eliminate the bottlenecks you are currently facing in your business.
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8000+
features secured
1000+
clients served
$50,653,862
delivered in collective pr value *Benchmarked against the costs of traditional newspaper and radio advertising
Elliot & Co is in an Exclusive Position to help you Meet your Business Objectives through Appearing in the News
There’s a lot of exaggeration and claims on the internet and we understand expectations often don’t match reality. However, the following QUICK FACTS about Elliot & Co are accurate and verifiable:
Built the first and now oldest media coverage service for SMEs and Startups in Asia.
Over 8,000 Media Features secured for 1000+ clients: Averaging 8 media features per client and more.
100% Media Feature Success Rate In Every Single One of 100+ Industries That Our Clients Are In (We're so confident that we offer a guarantee.)
We hit guaranteed deliverables for all of our Singapore clients; and we have exceeded our guaranteed deliverables by 580% per client on average.
On average, the media features we have featured this year reaches a potential audience of 13,000 daily.
Tested over 20,000 PR Pitches and spent 53,000+ hours of experience with 100+ Top Media in SG, MY and ID - building the largest library of SME media coverage experiences in the world
Redefined the traditional PR standards for securing media coverage, working with Breadtalk, Geniebook, Comedy Central, Lalamove and many others.
We've spoken to over 4,000 SME Owners and Startup Founders about Media Coverage, Branding and Business Strategies.
"How To Get Media Coverage" training materials Downloaded by 10,000+ Business Owners in Asia
Price Promise: Many of Our Clients' Monthly Rates are lower than a typical PR agency by up to 3X.
Over 53,000 Hours of PR Experience Helping SMEs & Startups Get Featured Consistently On Major News Outlets
Elliot & Co specialises in storytelling, crafting curated PR angles and media pitches that secure media interviews and media coverage for startups and SMEs.
ELLIOT STORYTELLING BLUEPRINT
Our consultants are trained thoroughly with our first of its kind unique 8-STEP storytelling system that has ensured a 100% success rate on story features for all our clients.
ELLIOT DATA ANALYTICS ADVANTAGE
We leverage on the latest digital tools reserved for corporates, providing our clients transparency and clarity on how our results quantifiably impact their business.
ELLIOT PRICE PROMISE
At Elliot, we promise that our prices were set with startup founders and SME owners’ business concerns in mind.
ELLIOT EXPERIENCE
We seek to better our standards in service quality, ensuring every startup & SMEs client feels the assurance that their story is safe with us.
Not everyone needs a revolutionary innovation to be featured. Every brand, big or small, has its unique backstory, and deserves a chance at limelight in the media.
"Not all PR agencies want to work with tiny businesses. I've been rejected by many. That's why partners like Elliot & Co are so valuable. They are sincere in helping startups and SMEs, that gives small homegrown businesses a chance to own a speck of space on the world map, giving them a space to tell their stories and share their vision.
Chuen Chuen Yeo
ACESENCE (Singapore)
100% Guarantee On Media Coverage
Our unique 8-STEPS Storytelling system provides a consistent 100% success rate on story features. This system also leverages a multi-faceted approach that utilises media pitches, press releases and other creative ways for media pitching.
100% Guarantee On Media Coverage
Our unique 8-STEPS Storytelling system provides a consistent 100% success rate on story features. This system also leverages a multi-faceted approach that utilises media pitches, press releases and other creative ways for media pitching.
Pitch Content That's Highly Relevant To Your Business Needs and Attractive to the Media
We have disseminated over 20,000 press and PR Pitches to the media, and we understand what it takes to get SMEs and Startups featured on mainstream media.
Successful and Confident Interview Experiences with the Media
Our easy-to-understand media training comes from through deep experience: Worldwide, we have secured the Largest Number of Media Features for SMEs.
Clear, Consistent Coverage Over Time
A consultant from our elite team of dedicated PR strategists will be committed to working with you to ensure consistent media coverage results for your business.
