Watch Capital
While the luxury watch market generally appeals to a specific group of individuals, we brought Watch Capital closer to the masses with human-centric stories.
For this campaign, we spotlighted the founders: two brothers who juggled their legal studies while building the business, inspired by their father’s love for collecting watches. Being able to put a face (very young faces, actually!) to the brand helped it appeal to younger Singaporeans branching out into the hobby.
Watch Capital’s 8-month campaign with Elliot & Co. allowed them to be in trending conversations about the industry, including the business side of collecting — amassing almost 20 million eyeballs across top Singaporean luxury publications like CNA Luxury, The Peak, August Man, The Business Times, and The Edge.
Cloversoft
Committed to creating and producing toxin-free and eco-friendly daily consumables for sustainable living at an affordable price — we couldn’t wait to get the word out about Cloversoft!
Angle 1 covered a funding announcement, highlighting its achievements and accolades since its launch. Also featured Cloversoft’s future expansion plans and developments moving forward, which helped to build the organisation’s media credibility. Angle 2, on the other hand, took a softer approach for readers getting to know the brand — with a founder story featuring the personal and professional journey of Cloversoft founders Angela and Lynn. This angle, in particular, focused on their experiences as female entrepreneurs seeking to positively impact the environment — the better for readers to understand Cloversoft’s relevance and vision.
With the two angles, the Elliot team impacted a potential of 128 million readers with 33 pieces of coverage from notable publications such as The Business Times, DealStreetAsia, Singapore Business Review, Vulcan Post, Lianhe Zaobao, Nikkei Asia, The Peak Singapore, The Straits Times, The Singapore Women’s Weekly, Her World Singapore and many more.
Capitaland
Being one of Asia’s largest diversified real estate, CapitaLand partners with Disney to rejuvenate their malls’ lifestyle offerings by curating lifestyle experiences to light up the imagination of shoppers this festive season.
This campaign focused on creating excitement towards the Disney-themed celebration “From Our Family To Yours” across 16 CapitaLand malls in Singapore during Christmas 2022 and Chinese New Year 2023. Offering awe-inspiring entertainment and iconic character installations from Disney, Pixar, Star Wars, and Marvel, media, influencers and fans could connect with their favourite characters.
Adopting an integrated approach, the Elliot team organised a media and influencer preview event, targeted media pitching, developed media drops and more. With multiple touchpoints in 3 months, the team has secured over 400 mentions on various platforms such as print, broadcast, online and socials, valued at more than S$2.5 million in PR value.
Heartsland Festival
Focusing on sexual health & wellness, HeHealth is the first of its kind app that provides STD (Sexually Transmitted Disease) care solutions for all penis owners — with instant screening results generated by AI — while remaining completely anonymous.
To raise awareness of HeHealth, Elliot & Co. cemented its position in the market as a trusted STD screening app for penis-owners backed by highlighting research studies and efforts to enforce users’ data privacy. Utilising a two-pronged approach, we first announced the app launch, followed by further education in the market with a founder story. In sharing CEO and CTO Dr. Yudara Kularathne’s quest to erase the social stigma attached to men seeking professional treatment for sexually transmitted diseases, we were able to lend a more relatable touch to the masses.
Over four months, the team successfully secured 84 pieces of media coverage on CNA938, Singapore Stories, Portfolio Magazine, Vulcan Post, Healthcare Asia and many more! Since the first media outreach, HeHealth also received an overwhelming response that upgrading works had to be hastened to keep up with demand.
Rocket Academy
Singapore-based online coding boot camp, Rocket Academy, focuses on teaching concepts in popular coding scripts such as javascript, Python, and SQL.
A returning client, Rocket Academy’s main aim in engaging Elliot & Co. was to build the profile of Rocket Academy and its founder, Kai Yuan. In doing so, the Elliot team amplified the brand’s credibility and top-of-mind recall by strengthening its media presence and building a strong voice in the industry.
A multi-angle approach proved to be the way forward in effectively providing coverage for Rocket Academy. First, the team focused on Kai’s experiences and successes of Rocket Academy’s graduates in securing jobs and profiled key members of the Rocket Academy team. Subsequently, highlighted women in tech and trend jacked, to name a few, to put them in the media’s line of sight.
In totality, 28 media features were secured with outlets such as Lianhe Zaobao, CNA938, MONEY FM 89.3, The Smart Local, DigiconAsia, PORTFOLIO, Vulcan Post, Esquire and more.
ShopBack
Having proliferated from a team of six to over 900 staff, ShopBack has a singular mission: to make the shopping process as rewarding, delightful, and accessible as possible.
The Elliot team worked hard to position ShopBack as Asia Pacific’s leading shopping and rewards platform over a three-angle campaign that took Singaporeans for a ride — literally!
Right after the platform’s cashless ShopBack Pay feature launched, we pulled a good-natured April Fool’s prank: giving away Land Rovers (or rather, toy models of it). This acted as the springboard for the actual “reveal”, the grand opening of ShopBack’s new headquarters in Pasir Panjang.
Securing an impressive 141 pieces of coverage, the brand received love from notable names such as Tech in Asia, The Straits Times, Mothership, CNA, Channel 8 and more — garnering a readership total of 2.7 billion over just 5 months.
GetGo
The growing demand for car-sharing services has prompted GetGo to communicate its mission to the public. They want to empower the community with the freedom to access cars to create a sustainable shared mobility ecosystem.
To spread brand awareness about GetGo’s services, Elliot & Co. crafted stories to highlight GetGo’s practicality and sustainability values while positioning GetGo as the thought leader in the industry. Working with the GetGo team, we garnered 24 media features in a couple of months on publications such as Vulcan Post, Channel 5, Channel 8, MoneySmart, AsiaOne, Berita Harian, and Lianhe Zaobao, with an estimate of 686,784,564 potential readerships.
