CapitaLand partnered with Disney to rejuvenate their malls’ lifestyle offerings by curating lifestyle experiences to ignite the imagination of shoppers this Christmas season in 15 malls across Singapore. Their aim was to generate awareness and visibility for their festive season activities across Christmas and Chinese New Year.

Elliot & Co developed and coordinated the media and influencer launch event to kick off the celebration with a special Darth Vader appearance next to a life-sized Starfighter at Raffles City Shopping Mall. This was followed by targeted pitching for interview opportunities and commentaries. Additionally, Elliot & Co recommended a 12-day advent calendar to be sent to influencers and key opinion leaders (KOLs) to attract attention and generate interest in the celebration.

The results were outstanding: the team secured a total of 458 pieces of coverage in Tier 1 media publications, including Straits Times, The New Paper, 8 Days, and Mothership.