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What Is Public Relations, and Why Is It Important for SMEs?

Elliot & Co Team
April 4, 2023
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Public relations may seem like a redundant move when you’re just starting out in the business world. In fact, some even think PR is no longer relevant ...

Beginner’S Guide On Public Relations for Startups and SMES

Elliot & Co Team
December 13, 2022
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Public relations may seem like a redundant move when you’re just starting out in the business world. In fact, some even think PR is no longer relevant ...

Myth-Busting 101: Debunking Popular PR Publicity Myths

As a business owner, how do you keep your stakeholders happy, and ensure positive brand perception among your customers? Well, clearly, you’d think the same

May 19, 2023 No Comments

Tapping Into Earned Media: 6 Proven Strategies For A Successful PR Campaign

So, you’ve been running a small business for a while now, and you’re wondering, “How can I spice things up and make my brand top-of-mind in

April 19, 2023 No Comments

5 Reasons Why You Need PR for your Business

Is Public Relations essential for businesses of every size?

Am I ready for Public Relations at this point of my business?

December 13, 2022 No Comments

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📣 Last week, we concluded our Q2 Townhall in ou

“𝐇𝐞𝐫𝐞’𝐬 𝐭𝐨 𝐬𝐭𝐫𝐨𝐧𝐠 𝐰𝐨𝐦𝐞𝐧. 𝐌𝐚𝐲 𝐰𝐞 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞𝐦. 𝐌𝐚𝐲 𝐰𝐞 𝐛𝐞 𝐭𝐡𝐞𝐦. 𝐌𝐚𝐲 𝐰𝐞 𝐫𝐚𝐢𝐬𝐞 𝐭𝐡𝐞𝐦” - 𝐌𝐢𝐜𝐡𝐞𝐥𝐥𝐞 𝐎𝐛𝐚𝐦𝐚

This year’s Mother's Day, we want to shine the spotlight on the powerful and inspiring women who we have had the privilege to know and tell stories for!🌟

Meet our incredible mum-superheroes:
1️⃣ Introducing Carolina, a customer that benefitted from Babies Bliss's treatment!
2️⃣ Say hello to Jolene, a Wonder Woman Empowering Mothers!
3️⃣ And say hello to Liza, a mum-superhero who wants to defy the odds and shape the world!
4️⃣ Last but certainly not least, we have Lilian, a super-mummy who created a world where children could learn and have fun at the same time!

From the moment they bring us into this world, they possess a unique superpower – the ability to love unconditionally, nurture, and protect.

Here's one to all mothers out there, as we celebrate the strength, resilience and unwavering determination that they have shown us in both work and life.🌷👩‍👧‍👦❤️

#ecFeatures #ElliotandCo #MothersDay2023 #SuperheroMoms #EmpoweredMoms #BabiesBliss #Wonderbewbz #EcotectureDesignStudio #NextgenThemepark #BeautyInsider #ParenthoodMalaysia

𝑯𝒐𝒘 𝑻𝒐𝒄𝒄𝒐 𝑻𝒐𝒔𝒄

We're thrilled to welcome our newest team members!

We're thrilled to welcome our newest team members! Say hello to Kylie, Rashini, Huai Zhi, Swee Kiat, Alyssa, Cherlin and Zatch 👋🏼

Quick fun fact about our newest team members

Kylie (PR Intern) - “I love to travel and my dream is to travel around the world!”

Rashini (PR Intern) - “I love reading non-fiction and watching anything Marvel related!”

Huai Zhi (Junior Developer Intern) - “I am currently learning how to play drums!”

Swee Kiat (Junior Developer Intern) - “Originally a business student, I discovered a passion for creating and bringing my ideas to life with code. This led me to switch my field of study to Information Systems.”

Alyssa (PR Consultant) - “I had a stint as a barista and attended a barista training course which ignited my appreciation for coffee!”

Cherlin (BD Intern) - “I really enjoy travelling and exploring new places.”

Zatch (People & Ops Executive) - “I have fear of deep waters and heights so I swim and rock climb on a regular basis.”

We can't wait to see what they will bring to the table🌟Cheers to another year of success and growth 🎉

#ecPeople #LifeAtElliot #NewJoiners #Teamwork #PublicRelations

Sending warm wishes to our media friends during th

Sending warm wishes to our media friends during this festive Raya season. 🎉🌙

Thank you to our beloved client @zus.coffee for the Raya gift and we hope that our media friends in Malaysia enjoyed the little token of appreciation from us. Kudos to our team in Malaysia for their hard work at curating the media gifts for our fellow media friends.

Special shoutout to @bzubzumalaysia and @pauseandoomph for providing us with the gifts! ✨

#ecFeatures #PublicRelations #PRAgency #HariRayaPuasa#TogetherWeCelebrate#MediaFriends#Majoriti7#BusinessNews#BeritaHarian#AstroAwani#BernamaRadio#NST#BernamaNewswires#TatlerMalaysia#trpmsia#BuletinFM

Selamat Hari Raya Puasa from Elliot & Co, where we

Selamat Hari Raya Puasa from Elliot & Co, where we celebrate diversity and togetherness! 🎉🌙

May this joyous occasion bring you blessings, love, and laughter with your loved ones.
From our team in Singapore and Malaysia, let's spread the spirit of kindness and generosity this Hari Raya! ❤️

#HariRayaPuasa #LifeAtElliot #TogetherWeCelebrate

We're thrilled to have hosted another successful n

We're thrilled to have hosted another successful networking night to connect like-minded #Startup and #SME #founders and #partners across different industries.

Reeling in the emotions from the night, we’re so thankful to gather and connect with everyone over great conversations and bottomless drinks. Here's to strengthening our relationships and uncovering even more exciting partnerships in the future! ✨

Special shoutout to @suntorywhisky and @wolfandwald for providing drinks for the evening! Your support has helped us make this event even more enjoyable for our guests. @auchentoshansea @suntory_rokugin @horoyoisea 🍹✨

Thank you for being a part of the Elliot & Co. family and helping us make a positive impact for Startups and SMEs.

#LifeAtElliot #Media #Networking #PRagency #PublicRelations #MediaRelations #elliotandco

𝘼𝙨 𝙛𝙚𝙖𝙩𝙪𝙧𝙚𝙙 𝙤𝙣

𝘼𝙨 𝙛𝙚𝙖𝙩𝙪𝙧𝙚𝙙 𝙤𝙣

Hoppy Easter from Elliot & Co.! 🐰🥚🌸 Wheth

Hoppy Easter from Elliot & Co.! 🐰🥚🌸 Whether you're egg-hunting in Singapore or enjoying kuih-muih in Malaysia, we hope your day is filled with “bunny-ful” sweet treats and core memories. 🍫🐇🎉

Let's celebrate this egg-citing day with family, friends, and a whole lot of fun! 🎊

#HoppyEaster #LifeAtElliot #PRagency #Singapore #Malaysia #EasterSunday #Holidays

𝘼𝙨 𝙛𝙚𝙖𝙩𝙪𝙧𝙚𝙙 𝙤𝙣

Spring has sprung and so have our April birthday c

Spring has sprung and so have our April birthday colleagues! They say April showers bring May flowers, but we think April birthdays bring lots of cake, balloons, and good times. 🎉 We asked our team to share a funny story about them:

We asked our team to share an interesting fact about them:

𝙌𝙪𝙞𝙣 – “Quin's childhood dream was to be an actress, but was quickly dashed due to realities of life. But all is not lost when she participated in several musical productions and acting gigs. Her largest audience was 1,000 people! 🤩”

𝙑𝙖𝙣𝙚𝙨𝙨𝙖 – “She prepares for a run like how an F1 racer prepares for a race. (Basically, there’s a lot of prep work and a lot of straps involved) 🏎💨“

Happy birthday to our amazing April-born colleagues, Quin & Vanessa! May your day be filled with lots of love, laughter, and all your favourite things. Here's to another year of being awesome! 🎉🎂

#ecPeople #LifeAtElliot #HappyBirthday #Teamwork #PublicRelations #WorkCulture #Celebration

Privileged to be working with @heyheartlands for t

It's official – Elliot & Co. is a finalist for t

It's official – Elliot & Co. is a finalist for the PR Awards 2023 in the 'Most Creative PR Stunt' category! 🎊

We're grateful for the opportunity to work with @capitalandmallssg on 'From Our Family to Yours' PR Campaign, and we're thrilled that our creative PR strategies have been recognised.

But beyond the award, we're grateful for the opportunity to work with CapitaLand, as well as our media friends and influencers who contributed to this impressive results we’ve seen! Huge shoutout and congratulations to our amazing team on this achievement! ✨👏🏼

This recognition only fuels our excitement and passion for pushing boundaries and delivering even more innovative and impactful campaigns in the future. Swipe for a sneak peek of what we did previously!

Stay tuned for more incredible works from us!

#LifeAtElliot #PRAwards2023 #CapitaLand #FromOurFamilyToYours #MostCreativePRStunt #MarketingInteractive #Recognition #MediaEvent

Breaking News! 📣 Our editorial strategist, Chel

Breaking News! 📣 Our editorial strategist, Chelsea, has been featured on The Edge Malaysia (@theedgemalaysia) for her contributing piece on “Diversity And Inclusivity: How technology is powering a fairer future of work”, which features three of our clients and their dedication to be a part of this movement – congratulations @cxl.group, @myworksmartly, and @vimigoapp on the feature!

📰 Check it out now: https://www.theedgemarkets.com/node/658674

At Elliot, our team of expert wordsmiths is a source of great pride for us. Our editorial team plays an essential role in our agency's success, crafting compelling stories that set us apart in the industry. We're honoured to see our team's hard work recognised, and grateful to have a voice in promoting a more equitable future of work for everyone.

We're dedicated to securing the best possible coverage for our clients and believe our talented editorial team is key to achieving this goal. If you're looking to take your media presence to the next level, we invite you to drop us a message and experience the impact our team can make!

💬 Get in touch with us via: Website, WhatsApp, Direct Message on IG/FB, Email

#ecPeople #ecFeatures #LifeAtElliot #PRAgency #PublicRelations #TheEdgeMalaysia #DiversityandInclusion #Technology #FutureOfWork #WomenAtWork #GenderBias #HR #EmpoweringWomen #EquitableWorkplace #ClientSuccess #WorkSmartly #CXL #Vimigo

𝙏𝙝𝙚 𝙥𝙤𝙬𝙚𝙧 𝙤𝙛 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧 𝙘𝙖𝙢𝙥𝙖𝙞𝙜𝙣𝙨:

We are thrilled to announce that we have collaborated with more than 17 amazing influencers to help spread the word about Hasbro's new Transformers figures and in collaboration with the newly launched animated series – Transformers: EarthSpark!

Our team at Elliot & Co. worked tirelessly to engage a diverse range of influencers from the parenting to lifestyle beats, who were more than happy to give their followers a sneak peek into the latest and greatest from Hasbro (@hasbromalaysia).

With their help, we were able to create a buzz in the social media space and generate excitement around the launch of this new line of Transformers figures and the animated series. Their reviews, unboxing videos, and photos showcasing the new toys were a huge hit among their followers, driving more awareness and engagement for the campaign (more than 202,066 views garnered!) ✨📣

Thank you to all the influencers who joined us in this endeavour, and a big shoutout to Hasbro for entrusting us with this incredible project. Stay tuned for more exciting updates from Elliot & Co. as we continue to work with top-notch influencers to create unforgettable campaigns!

#ecFeatures #Client #Features #PublicRelations #Influencer #TransformersEarthSpark #HasbroTransformers #ToyLaunch #AnimatedSeries #HasbroMalaysia #MoreThanMeetsTheEye

We are thrilled to announce that Singapura Finance

We are thrilled to announce that Singapura Finance (@singapurafinance) is sponsoring Jedd Tan (@jeddtan)), one of Singapore’s most talented Brazilian Jiu-Jitsu athletes, as he prepares for the World IBJJF Jiu-Jitsu Championship 2023 in Long Beach, California.

The formalisation of the sponsorship took place through a cheque presentation ceremony at The Social Space on 7th March 2023, as it follows after Jedd’s recent victory at the Singapore Jiu-Jitsu Open 2023. 🏆

We are honoured to witness this milestone with Singapura Finance and Jedd! Thank you for allowing us to be a part of even greater things for the next generation. All the best for the world championships, Jedd! 👊🏼🎉

#SFJourneyWithYou #MyVividLife #SingapuraFinance #BJJ #SingaporeBJJ #IBJJF

Happy International Women's Day! At Elliot & Co.,

Happy International Women's Day! At Elliot & Co., we're proud to work with so many talented female entrepreneurial leaders who inspire us every day. From helping to launch new brands to sharing their inspiring stories with the media, we've been fortunate enough to partner with some truly amazing women. ✨

We believe that the stories of these female founders are an inspiration to the next generation of young leaders, and we're committed to sharing them far and wide. Through our work, we hope to inspire even more women to pursue their dreams and become successful entrepreneurs. 🌈

Today, we're celebrating all the amazing women who have made a difference in our lives and the world around us. Thank you for your hard work, determination, and unwavering commitment to excellence. We're honoured to work with you and support you in all that you do. Happy International Women's Day!

𝙁𝙚𝙖𝙩𝙪𝙧𝙞𝙣𝙜: @APACSMA @ecotecturedesign @fitnutloft @innovativehubsg @JondaHealth @natroshieldsingapore @osteopore @pawlyclinic @sleekflow just to name a few!

#IWD2023 #WomenEntrepreneurs #LifeAtElliot #GirlBosses #WomenSupportingWomen #Leadership #SuccessStories #InternationalWomensDay #APACSMA #EcotectureDesign #FitNutLoft #InnovativeHub #JondaHealth #Natroshield #Osteopore #Pawlyclinic #Sleekflow

It's March, and our March-born colleagues are agin

It's March, and our March-born colleagues are aging like a fine wine (or a slightly stale baguette, depending on who you ask).

We asked our team to share a funny story about them:

𝘾𝙝𝙖𝙣𝙜 – “When asked to choose between two of his favs: Badminton or Cat, he said with his whole chest, Badminton. 🤯 He might give up on living creatures one day, and end up a badminton athlete, I guess.” (ps. No animals were harmed in the making of this post)

𝙎𝙞𝙙𝙙 – “The guy has an iron-like lining in his throat and stomach. He can eat super super spicy food, with no reaction, ie. face doesn't turn red, no stomach upset the next day. He's more Indian than me when it comes to spice tolerance. 🥵“

Happy birthday Chang & Sidd, and may your days be as sweet as cake and as fun as a piñata! 🎉🍰

#ecPeople #LifeAtElliot #HappyBirthday #Teamwork #PublicRelations #WorkCulture #Celebration

𝘼𝙨 𝙛𝙚𝙖𝙩𝙪𝙧𝙚𝙙 𝙤𝙣

𝘼𝙨 𝙛𝙚𝙖𝙩𝙪𝙧𝙚𝙙 𝙤𝙣 𝘾𝙉𝘼 𝙇𝙞𝙛𝙚𝙨𝙩𝙮𝙡𝙚:

Amidst the crowded education scene in Singapore, how do you make a company stand out? At Elliot & Co., we helped Classicle Club (@classicle_club) achieve just that by securing media coverage in CNA Lifestyle for their impressive H1 General Paper tuition centre.

Led by 19-year-old founder Brooke, the company has already helped over 245 students excel in their Cambridge A-Level exams in less than a year. Brooke's inspiring journey from a student to a successful entrepreneur made for a compelling story that we leveraged to secure media interest. By highlighting Classicle Club's unique services and Brooke's hard work and determination, we were able to secure coverage in one of Singapore's biggest publications.

We're proud to have played a part in sharing Brooke's story and look forward to seeing her and Classicle Club continue to thrive.

#ecFeatures #PublicRelations #Client #Feature #ClassicleClub #CNA #SuccessStory #Education #Inspiration #GP #Tuition

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