Hasbro aimed to launch and profile two new Transformers toy lines (for the new TV show EarthSpark and the new Rise of the Beasts movie) in the Malaysian market. The challenge was to garner media and KOL traction for a sub-industry often seen as relatively niche. While many engage with the Transformers brand and purchase […]

ZUS Coffee, a local coffee chain, aimed to create consistent recognition and awareness as it rapidly expanded its new menu options throughout 2022 and 2023. The challenge was to gather the interest of media outlets and their audiences by highlighting the originality and relevance of the brand, ensuring more engagement within the crowded coffee market, […]

Burger King Malaysia aimed to launch and profile two new limited edition menu series: The Black Pepper Mayo series and the Nacho Cheese series. The challenge was to maximize traction despite the saturation of new menu item stories among media, KOLs, and general audiences, and to carry out two large-scale campaigns within immensely tight turnaround […]

StoreHub aimed to highlight its continuing growth and expansion to local and regional markets over the span of one year. The challenge was to stand out in a crowded market space with more emerging players from regional areas competing for media attention. Elliot & Co crafted well-designed announcements that highlighted StoreHub’s achievements and emphasized its […]

Anothersole aimed to introduce its products in Malaysia and nurture connections with the media and public through its new outlet in TRX Mall and its partnership with Hello Kitty. The challenge was to stand out during the launch period as many brands were also opening their stores and launching products in the newly opened TRX […]