Elliot & Co: About our agency, the pioneers of startup PR in Singapore
Bigger brands have benefited from PR for the longest time, widening the gap for smaller SMEs and startups, where the most “human” of stories can be found. Knowing this, Elliot & Co became one of the primary pioneers to lend these deserving businesses a voice, starting in Singapore in 2017, and expanding into Malaysia in 2018.
From there, through engagements for over 4000 brands across 3 markets, we have garnered more than 57,000 media coverages for SMEs and startups so far. This gives us room to specialise in sharing the stories of emerging brands and entrepreneurial founders.
Now, we are using this experience and skills to equip even more businesses – big and small – with the key tools to get media exposure in both Singapore and Malaysia.
Meet our storytellers
The Singapore Team
Elliot & Co is one of the fastest-growing PR agencies in Singapore, and our success is driven by our exceptional team. One key factor is our client servicing team’s close collaboration with our skilled editorial team. Together, we approach every campaign with a unique blend of quirky charm, unmatched passion, and a journalistic mindset, resulting in a perfect balance of expertise and innovation.
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Jeremy Foo
Founder Elliot & Co. Singapore
As Founder and Group CEO of Elliot & Co, Jeremy leads the firm's strategic growth in Malaysia and Singapore. He directs operations to enhance profitability and market share, drawing on over a decade of experience with top regional brands like CapitaLand and P&G. Now based in Malaysia, Jeremy focuses on providing high-level oversight and expert counsel to ensure the success of key campaigns.
Mayda Jutahkiti
Managing Director Elliot & Co. Singapore
Mayda oversees the Singapore operations, and with her 20-year track record brings a wealth of experience and strategic leadership to the team. She is passionate about enhancing brand visibility and achieving impactful results for clients.
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Email Address
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Phone Number
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Our Office
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60 Paya Lebar Road
#07-54 Paya Lebar Square
Singapore 409051
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60 Paya Lebar Road
The Malaysia Team
For the Malaysian market, Elliot & Co are groundbreakers as active partners of SMEs and startups, a field conventionally left out of PR and marketing. In order to fulfil the highly individualised needs of our diverse clientele, we offer our expertise in PR and marketing to get our clients’ stories told through the creative synergy of our driven PR consultants and our talented editorial team.
Jeremy Foo
Founder & CEO Elliot & Co.
As Founder and Group CEO of Elliot & Co, Jeremy leads the firm's strategic growth in Malaysia and Singapore. He directs operations to enhance profitability and market share, drawing on over a decade of experience with top regional brands like CapitaLand and P&G. Now based in Malaysia, Jeremy focuses on providing high-level oversight and expert counsel to ensure the success of key campaigns.
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Email Address
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Phone Number
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Our Office
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3B-7-7, Plaza Sentral,
5, Jalan Stesen Sentral 5,
Kuala Lumpur Sentral,
50470 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur
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3B-7-7, Plaza Sentral,
Have questions? We have answers
What makes Elliot & Co different from other PR agencies in Singapore and Malaysia?
We start with your business model and work backwards into messaging, media strategy, and stakeholder engagement. Most agencies wait for news to happen. We help you find and shape stories that line up with where your business is headed. We're known for being organised and proactive, which matters when things move fast. If you need a PR partner that can keep up without cutting corners on strategy, that's us.
Who leads client engagements and how involved is senior management?
Every account has an experienced lead supported by specialists in content, media relations, and digital. Senior leadership gets involved in setting strategy, stress-testing narratives, and reviewing anything high-stakes: launches, corporate announcements, sensitive situations. For bigger or more visible accounts, expect senior involvement in planning sessions, approvals, and quarterly reviews. You get experienced counsel and responsive day-to-day support from the same team.
What kind of organisations does Elliot & Co work best with?
Growth-oriented ones that treat communications as a real business lever, whether that's a fast-growing company, an established brand repositioning in the region, or a corporate expanding into Singapore or Malaysia. We work best when we can talk directly with decision makers who share context and want a partner, not a vendor. If you've got ambitious plans, multiple stakeholders, and high expectations for execution, we're usually a strong fit.
How has Elliot & Co evolved since its founding in 2017?
We started as a boutique PR outfit and have grown into a larger team handling more complex, higher-profile work across both markets. Our capabilities now go well beyond media pitching. We do strategic communications, brand storytelling, and digital-ready content that supports broader marketing and corporate goals. What hasn't changed is the mindset: we still move quickly, stay close to clients, and keep refining how we work based on what actually lands. That lets us support early-stage and established brands with the same level of seriousness.
What values guide how Elliot & Co operates with clients?
We see ourselves as stewards of your reputation, so accuracy, clarity, and alignment come before anything else. We'd rather tell you something is unrealistic than overpromise. We push our teams to look for angles, trends, and opportunities that benefit your brand, not just tick boxes. That's how you get a relationship built on trust and a shared focus on outcomes that last.
Want your company featured in the media? Let’s talk.
Elliot & Co is trusted by 4000+ global companies
jeremy@elliotcommunications.com 
+65 8752 8225