Elliot & Co: Singapore’s Startup PR Pioneers
Elliot & Co: Pioneers of Startup PR in Singapore
Bigger brands have benefited from PR for the longest time, widening the gap for smaller SMEs and startups, where the most “human” of stories can be found. Knowing this, Elliot & Co became one of the primary pioneers to lend these deserving businesses a voice, starting in Singapore in 2017, and expanding into Malaysia in 2018.
From there, through engagements for over 2,657 brands across 3 markets, we have garnered more than 57,000 media coverages for SMEs and startups so far. This gives us room to specialise in sharing the stories of emerging brands and entrepreneurial founders.
Now, we are using this experience and skills to equip even more businesses – big and small – with the key tools to get media exposure in both Singapore and Malaysia.
Elliot & Co is one of the fastest-growing PR agencies in Singapore, and our success is driven by our exceptional team. One key factor is our client servicing team’s close collaboration with our skilled editorial team. Together, we approach every campaign with a unique blend of quirky charm, unmatched passion, and a journalistic mindset, resulting in a perfect balance of expertise and innovation.
For the Malaysian market, Elliot & Co are groundbreakers as active partners of SMEs and startups, a field conventionally left out of PR and marketing. In order to fulfil the highly individualised needs of our diverse clientele, we offer our expertise in PR and marketing to get our clients’ stories told through the creative synergy of our driven PR consultants and our talented editorial team.
Mayda oversees the Singapore operations, and with her 20-year track record brings a wealth of experience and strategic leadership to the team. She is passionate about enhancing brand visibility and achieving impactful results for clients.
Spearheading new business and strategic partnerships, Vanessa brings a wealth of experience in the consumer and lifestyle space with her creative, solution-centric approach. Her knowledge includes personal experience from running her own business, as well as her involvement in several award-winning campaigns for blue chip companies.
Jayeeta manages our portfolio of clients in Singapore and helps shape effective PR strategy for brands. As a former journalist, she has a keen eye for editorial storytelling alongside 15 years of diverse experience across consumer, corporate and B2B spaces.
Dinie Aryal is an Account Manager at Elliot & Co., skilled in forging strong connections and leading impactful campaigns for clients in Singapore and the region. With over half a decade of industry experience, she has worked with top brands like WWF, Lazada, PayPal, and Disney, managing multi-channel marketing and PR campaigns. Her deep understanding of client needs allows her to develop creative strategies that deliver results.
As the primary driver of Malaysia's operational growth, Ryan’s responsibilities involve leading, directing and optimising Elliot & Co's activities for both its short and long-term organisational goals. His primary focus is on increasing profitability, productivity, and market share.
A storyteller at heart with years of experience servicing a wide range of business and tech brands, Abigail weaves inventive strategies designed to capture the hearts and imaginations of businesses and publications.
Nigel is passionate about empowering businesses to embark on successful PR strategies across both the Malaysian & Singaporean markets. Using his talents in business development and performance marketing, he drives growth for Elliot & Co through not only strategic business development, but also innovative and influential partnerships.
With almost a decade of experience in driving digital marketing success and a passion for turning ideas into results, Kyle’s expertise in communication is key to helping clients achieve their marketing goals.
