Focusing on sexual health & wellness, HeHealth is the first of its kind app that provides STD (Sexually Transmitted Disease) care solutions for all penis owners — with instant screening results generated by AI — while remaining completely anonymous.

To raise awareness of HeHealth, Elliot & Co. cemented its position in the market as a trusted STD screening app for penis-owners backed by highlighting research studies and efforts to enforce users’ data privacy. Utilising a two-pronged approach, we first announced the app launch, followed by further education in the market with a founder story. In sharing CEO and CTO Dr. Yudara Kularathne’s quest to erase the social stigma attached to men seeking professional treatment for sexually transmitted diseases, we were able to lend a more relatable touch to the masses.

Over four months, the team successfully secured 84 pieces of media coverage on CNA938, Singapore Stories, Portfolio Magazine, Vulcan Post, Healthcare Asia and many more! Since the first media outreach, HeHealth also received an overwhelming response that upgrading works had to be hastened to keep up with demand.