Having proliferated from a team of six to over 900 staff, ShopBack has a singular mission: to make the shopping process as rewarding, delightful, and accessible as possible.

The Elliot team worked hard to position ShopBack as Asia Pacific’s leading shopping and rewards platform over a three-angle campaign that took Singaporeans for a ride — literally!

Right after the platform’s cashless ShopBack Pay feature launched, we pulled a good-natured April Fool’s prank: giving away Land Rovers (or rather, toy models of it). This acted as the springboard for the actual “reveal”, the grand opening of ShopBack’s new headquarters in Pasir Panjang.

Securing an impressive 141 pieces of coverage, the brand received love from notable names such as Tech in Asia, The Straits Times, Mothership, CNA, Channel 8 and more — garnering a readership total of 2.7 billion over just 5 months.