Mölnlycke, the world-leading medical products and solutions company based in Sweden has its sights set on Malaysia to further its sustainability transformation agenda. Leveraging ongoing conversations on sustainable business practices around the world, we were able to showcase Mölnlycke’s strategic partnerships and centre media attention on the opening launch of its new surgical glove plant in Kulim, Kedah.

Our campaign with the Mölnlycke team helped introduce Mölnlycke’s international presence to the Malaysian market, spotlighting the brand’s renewed commitment to helping Malaysia fulfil its sustainable development goals, economic growth, and infrastructure innovation – all while aiming to reach net zero emissions.

The timely and relevant story generated buzz within the local media space, successfully securing 43 coverages with a total of 830 million readers! Mölnlycke was featured on notable media publications in Malaysia, including New Straits Times, Astro Awani, Berita Harian, Utusan Malaysia, and Nanyang Siang Pau.