Founded by the world’s second youngest self-made billionaire, India-based budget hotel group OYO embarked on its first foray into the foreign market through its expansion into Malaysia in 2015. Tapping into its wealth of experience as a household name for budget stays, the Elliot team was able to bring their insights into the industry to the masses through well-researched opinion pieces.

In line with the pandemic recovery, we were able to underline OYO’s influence on domestic tourism as one of the leading hospitality tech player in Malaysia through leadership and trendjacking stories about the tourism economy, tech innovation, empowerment of local hoteliers and more.

And we’re glad that OYO’s influence and efforts are now known to the masses, with their campaign garnering a total of 58 media features that amounted to over RM 2.1 million in PR value. Coverage highlights include New Straits Times, Bernama, The Star, The Sun and The Business Times.