Bringing West Coast flavours to Malaysian shores, Pasadena Burgers specialises in meaty Californian burgers with a twist: dipping burgers to satisfy the Malaysian love for cheese meleleh. While the brand was initially a delivery-only enterprise, its clientele’s growing demand for dine-in options encouraged Pasadena Burgers to open up just as Malaysia did – and that’s where the Elliot team came in!

We invited the media to cook up a storm at the brand’s first experiential tasting event with Pasadena’s new dine-in partner, local restaurateurs Cheers2Cheers. Building on the hype generated from this exclusive collaboration, the Elliot team supported with the launch of a DIY burger kit perfect for kitchen-savvy foodies who wanted to replicate the cheesy gourmet burger in their own homes.

Within months, Pasadena Burgers caught the attention of numerous lifestyle and food-related publications, playing a major role in landing features across 60 media outlets with a total readership of 49 million. This included features on The Star, Prestige Online, Buro 24/7, Vulcan Post, Coconuts KL, and more!