First established in 2018 with a mission to get Malaysians to tukar (change) their cars sustainably, myTukar is a one-stop online car marketplace that needs no introduction. The myTukar team reached out to Elliot & Co. mid-2021 to cement its position as the leading player in the used car market and to achieve top-of-mind recall among customers and automotive businesses.

With that began the start of a fruitful partnership with the Elliot team as we executed an integrated campaign that became one of our most successful ones yet – with over 250 media features and a total readership of over 820 million to date! Beyond trade and specialised automotive publications like Top Gear and PaulTan, the Elliot team helped secure repeated mentions for myTukar across top-tier Malaysian publications like The Star, New Straits Times, Business Today, The Edge, Berita Harian, China Press, Sin Chew Daily, Astro Awani and more.

And that barely scratches the surface of our work with myTukar! Spanning 27 stories and activations for their showroom openings, auto-fairs, and key opinion pieces that have amplified its value and expertise in the market by positioning its CEO as a leader in the automotive space, further strengthening myTukar’s working relationship with local media outlets.