While Proficient is a true pioneer in construction management software, communicating what they do to the public posed challenges — niche B2B offerings often come with convoluted technicalities and industry jargons.

But this also presented Proficient with the opportunity to re-create their approach to the media, which we took to own hands by customaising a well-paced and strategic approach to brand storytelling, leveraging expert opinion features and their recent successful seed funding round to spotlight the potential of Proficient and bolster credibility of the brand in the eyes of the masses.

In less than 8 months, the Elliot team managed to help Proficient secure 38 media features across notable media outlets including The Edge Markets, The Star, New Straits Times, Utusan Malaysia, and more with 38 million potential readers.