Nibou Industries wanted to build brand awareness on the rebranding of Drinme and profile Jowin Goh as the youngest CEO with new mindset leading a 30-year-old company.

The challenge faced was long-dormant brand name lacking of exposure and have been misunderstood with other brands.

Elliot & Co carried out profiling whilst leveraging on trending media topics for thought leadership commentary 

Through press releases and media interviews, Elliot & Co. managed to secure close to 28 media coverage over a  4 month period in top tier publications including Nanyang Siang Pau, Sin Chew Daily, Sinar Harian, The Malaysian Reserve and more, garnering PR Value of RM 1.3 million and 40 million impressions.