PetCubes has been a homegrown pioneer in the fresh pet food movement in Singapore, producing premium, human-grade meals for dogs and cats – their aim was to create media anticipation about the upcoming Nasi Lemak PetCubes launch, position PetCubes as a credible, innovative leader in the growing fresh pet food industry, and educate the public on how feeding one’s pet the right diets can help pets thrive and live well  and live well.

As part of the launch of the new Nasi Lemak flavour, Elliot & Co leveraged the upcoming National Day and arranged a media drop of the Nasi Lemak festive flavour to key media figures for their pets, garnering media interest and outreach. In addition, Elliot & Co managed to secure interviews with the CEO and Founder of PetCubes, Desmond Ng, and one of Asia’s top wildlife nutritionists, Dr. Francis Cabana, to discuss the motivations and/or behind-the-scenes processes of PetCubes.

The PR campaign helped to secure a total of 51 successful coverages over media publications such as CNA Luxury, Her World, and 8world. Garnering a PR value of $391,000 and 6 million impressions.