Burger King Malaysia aimed to launch and profile two new limited edition menu series: The Black Pepper Mayo series and the Nacho Cheese series.

The challenge was to maximize traction despite the saturation of new menu item stories among media, KOLs, and general audiences, and to carry out two large-scale campaigns within immensely tight turnaround times of less than 2 weeks each.

Elliot & Co developed campaigns that emphasized personal experience, allowing the quality of the product to stand out. We crafted content strategically positioned to amplify the story beyond new flavors and truly connect with local audiences. Additionally, we utilized a highlight-structured and efficient internal system to allow quick turnarounds for large campaigns.

The results were outstanding: through press releases, media drops, KOL unboxing, and content, we rolled out two large-scale campaigns in just 2 months, delivering high awareness and positive word of mouth for Burger King. We achieved 400 pieces of media coverage, a PR value of RM3.3 million, and 23 million impressions.