Committed to creating and producing toxin-free and eco-friendly daily consumables for sustainable living at an affordable price — we couldn’t wait to get the word out about Cloversoft!

Angle 1 covered a funding announcement, highlighting its achievements and accolades since its launch. Also featured Cloversoft’s future expansion plans and developments moving forward, which helped to build the organisation’s media credibility. Angle 2, on the other hand, took a softer approach for readers getting to know the brand — with a founder story featuring the personal and professional journey of Cloversoft founders Angela and Lynn. This angle, in particular, focused on their experiences as female entrepreneurs seeking to positively impact the environment — the better for readers to understand Cloversoft’s relevance and vision.

With the two angles, the Elliot team impacted a potential of 128 million readers with 33 pieces of coverage from notable publications such as The Business Times, DealStreetAsia, Singapore Business Review, Vulcan Post, Lianhe Zaobao, Nikkei Asia, The Peak Singapore, The Straits Times, The Singapore Women’s Weekly, Her World Singapore and many more.