Since 1985, DBCS has worked to establish a community of practice that embraces design-led innovation as a driver for sustainable growth by forging partnership opportunities between the design and business communities.

To further establish itself as a leading design association in driving social impact, DBCS engaged Elliot & Co. in 2021 and 2022 to achieve top-of-mind recall among young aspiring designers and current members. The team highlighted DBCS’s first collaboration with local ministries for 2022’s Singapore Design Awards (SDA) and SDA Luncheon. It also raised awareness about its initiatives, such as SG Mark, by profiling key spokespeople and showcasing the Grand Winners.

This helped secure 78 media features with outlets such as The Straits Times, Lianhe Zaobao, CNA Singapore Tonight, Ch 5 Singapore Business Review, 96.3 好FM and more with 270 billion potential readers.