GlaxoSmithKline (GSK), a global biopharma company, aims to unite science, technology, and talent to get ahead of disease together. Their objective was to increase awareness of the opening of their new production facilities at GSK Jurong and to garner media attendance for the launch event.

Elliot & Co assisted with the announcement of the opening of GSK’s new production facilities at GSK Jurong by drafting media materials to support the three media previews and the official launch. This was followed by arranging media interviews between GSK’s key spokesperson and interested media publications such as CNA. Additionally, Elliot & Co curated and crafted media angles, positioning GSK as a market leader in Singapore producing active ingredients for HIV medication and accelerating its global supply chain.

The results were outstanding: the team secured a total of 77 pieces of coverage in Tier 1 media publications, including The Straits Times, Lianhe Zaobao, and The Business Times.

PR Value Generated: $2,475,454.