Celebrating the beating heart(lands) of Singapore’s economy, the Elliot team ran an integrated campaign for the inaugural Heartlands Festival. This large-scale event was supported by the Federation of Merchants’ Associations Singapore and Enterprise Singapore.

To complement its grand launch, we also wove together profile stories showcasing the generations of heartland merchants and hawkers who successfully digitised through the trying times of COVID-19. Their inspiring stories won over the hearts of many, as did our proactive media outreaches to position the heartlands as the go-to place for quality time with family and friends.

As a result, we were able to secure repeated features for the Heartlands Festival in publications like Straits Times, Lianhe Zaobao, CNA, CNA938, and MONEYFM — for almost 100 media mentions in just 4 months!