What type of companies does Elliot & Co work best with?

Organisations that are serious about their reputation and growth in Singapore and Malaysia. That includes fast-growing companies professionalising their comms, established brands refreshing their presence, and corporates managing complex stakeholder environments. If you need a PR agency that can match the pace and visibility demands of higher-profile brands, we're usually a good fit.

How involved does our internal team need to be during an engagement?

We try to make PR as turnkey as possible while still getting your voice and priorities right. At the start, you'll be involved in workshops, approvals, and spokesperson alignment. Once the programme is running, we handle most of the planning and execution. You focus on key decisions, reviews, and high-value appearances.

How quickly can a campaign realistically be launched?

For straightforward PR campaigns, we can usually move from kickoff to first activity within a few weeks, as long as approvals are timely and materials are ready. More complex launches, sensitive announcements, or multi-market programmes need more lead time for alignment and scenario planning. We'll give you a realistic timeline upfront so you can coordinate internally.

Can Elliot & Co support both short-term campaigns and long-term retainers?

Yes. We run focused, time-bound campaigns for launches, corporate announcements, and specific initiatives, as well as longer retainers covering ongoing PR and comms. Shorter projects are often a good way to start working together and prove value. For organisations that need sustained visibility and stakeholder management, a retainer is usually more effective over time.

What does the onboarding process look like if we decide to proceed?

We start with a structured onboarding covering your business model, brand, stakeholders, risks, and objectives. Then we align on messaging, media priorities, ways of working, and approval flows before drafting the first wave of stories and a campaign calendar. From there, we move into execution with regular check-ins and reporting. The goal is to start fast without skipping the groundwork needed to represent you well.

StoreHub: 120+ Placements, RM1.2M PR Value

Storehub

Elliot & Co Team 20/06/2024

Summary

Client: StoreHub, a point-of-sales (POS) solution provider for merchants, particularly small F&B businesses and mamak restaurants in Malaysia.
Brief: Initially engaged for crisis management after negative media coverage. Then shifted to repositioning the brand narrative and covering continued growth.
Strategy (Phase 1 - Crisis): Repositioned StoreHub around accessibility, showing how the product helps digitise operations for underserved F&B merchants.
Strategy (Phase 2 - Growth): Announced StoreHub's achievements and played up its Malaysian roots to earn local and regional media support.
Key tactics: Targeted media outreach over 6 months, feature stories on product launches, coverage on technology supporting traditional Malaysian food culture, press releases, and media interviews.
Campaigns: Launch of StoreHub's QR Pay Later/At Counter feature for F&B merchants.
Publications: New Straits Times, Utusan Malaysia, Free Malaysia Today, Borneo Post, Digital News Asia, Vulcan Post.
Results: 120+ media placements across both phases, RM1.2 million in PR value, 133 million impressions, and a successfully completed fundraising campaign.

StoreHub’s engagement with Elliot & Co. started a little differently compared to others: with crisis management.

Following a targeted media outreach to clarify the case, we took a step back to strategise how we can help the cybersecurity firm bounce back stronger than before. To do this, we revisited their roots as a local business determined to revolutionise point-of-sales (POS) for even the smallest of merchants.

Over 6 months, we rolled out stories about how the brand provided greater accessibility, featuring the launch of StoreHub’s QR Pay Later/At Counter to help F&B merchants digitise more seamlessly, while spotlighting how their innovative POS solution is saving a beloved cornerstone of Malaysian food culture – the mamak! This culminated in a successful fundraising campaign, with over 40 positive media coverages in New Straits Times, Utusan Malaysia, Free Malaysia Today, Borneo Post, Digital News Asia, Vulcan Post, and many more.

Continued Growth & Expansion

StoreHub aimed to highlight its continuing growth and expansion to local and regional markets over the span of one year.

The challenge was to stand out in a crowded market space with more emerging players from regional areas competing for media attention.

Elliot & Co crafted well-designed announcements that highlighted StoreHub’s achievements and emphasized its roots in Malaysia to garner support from local media.

The results were outstanding: through press releases and media interviews, Elliot & Co profiled the prolific rise of StoreHub, garnering significant traction both locally and internationally. We secured 80 pieces of media coverage, a PR value of RM1.2 million, and 133 million impressions.