StoreHub’s engagement with Elliot & Co. started a little differently compared to others: with crisis management.

Following a targeted media outreach to clarify the case, we took a step back to strategise how we can help the cybersecurity firm bounce back stronger than before. To do this, we revisited their roots as a local business determined to revolutionise point-of-sales (POS) for even the smallest of merchants.

Over 6 months, we rolled out stories about how the brand provided greater accessibility, featuring the launch of StoreHub’s QR Pay Later/At Counter to help F&B merchants digitise more seamlessly, while spotlighting how their innovative POS solution is saving a beloved cornerstone of Malaysian food culture – the mamak! This culminated in a successful fundraising campaign, with over 40 positive media coverages in New Straits Times, Utusan Malaysia, Free Malaysia Today, Borneo Post, Digital News Asia, Vulcan Post, and many more.