To introduce Xendit across all fintech verticals, and touch on how Xendit would be able to contribute to Malaysia’s goal of accelerating digitalisation and financial inclusion.

The challenge was to increase Xendit’s brand visibility in the Malaysian media space and from media outreach to a targeted pool of media in a niche industry.

The idea was to develop a campaign that spotlights Xendit’s added features, such as card issuing, platform management, infrastructure for e Wallets, and express check-out.

Outstanding results were press releases, media pitches, & interviews, we secured 36 media coverage from key platforms including Fintech Malaysia, Vulcan Post, and Dagang News. Garnering PR value of RM590,000 and 55 million impressions.