The local media is on the lookout for community driven and positive stories NOW. Keeping consistent with brand messaging during this time will help you rise above the surge of bleak news coverage in the market. The key is to understand HOW to frame your messaging in a tactful manner.
Give Your Company A Head Start
It’s natural as a business to take a step back during COVID-19, but consider this as a unique opportunity to provide a positive impact to our community. Your business is able to actively move forward in this time compared to your competitors, who are holding back out of uncertainty. Grab your chance to make concrete plans and formulate a foundation for long term brand awareness.
Showcase Your Brand Strength Uniquely
Leverage on untapped potential and the ample time from this prolonged Circuit Breaker: this is the IDEAL time to go heavy on building your brand presence. Pinpoint how your business can stay relevant to the media, the industry and to your consumers and you could indirectly impact consumer engagement as well.