ChopValue’s emphasis on environmental responsibility and its beginnings as a sustainable solution provider resonated in a big way with the general public, especially with how we introduced it to the masses: with a founder’s story spotlighting a doting eco-mum-preneur of three.

This human touch helped set the centre stage of the media’s interest in ChopValue’s launch of its first regional micro-factory. Making carbon-neutral interior design options more accessible to the growing population of green-first Singaporeans, this story endeared the brand to a wide range of media. From mainstream publications like CNA (Women, Singapore Desk, and Asia First sections), The Straits Times, Channel 5, Channel 8, and Shin Min Daily News to specialised outlets like Lookbox Living and Home & Decor, securing over 20 features and 3 million readers in total.