Case Studies - Elliot & Co | Fastest Growing PR Agency In SG

Watch Capital

While the luxury watch market generally appeals to a specific group of individuals, we brought Watch Capital closer to the masses with human-centric stories.

For this campaign, we spotlighted the founders: two brothers who juggled their legal studies while building the business, inspired by their father’s love for collecting watches. Being able to put a face (very young faces, actually!) to the brand helped it appeal to younger Singaporeans branching out into the hobby.

Watch Capital’s 8-month campaign with Elliot & Co. allowed them to be in trending conversations about the industry, including the business side of collecting — amassing almost 20 million eyeballs across top Singaporean luxury publications like CNA Luxury, The Peak, August Man, The Business Times, and The Edge.

CapitaLand

Being one of Asia’s largest diversified real estate, CapitaLand partners with Disney to rejuvenate their malls’ lifestyle offerings by curating lifestyle experiences to light up the imagination of shoppers this festive season.

This campaign focused on creating excitement towards the Disney-themed celebration “From Our Family To Yours” across 16 CapitaLand malls in Singapore during Christmas 2022 and Chinese New Year 2023. Offering awe-inspiring entertainment and iconic character installations from Disney, Pixar, Star Wars, and Marvel, media, influencers and fans could connect with their favourite characters.

Adopting an integrated approach, the Elliot team organised a media and influencer preview event, targeted media pitching, developed media drops and more. With multiple touchpoints in 3 months, the team has secured over 400 mentions on various platforms such as print, broadcast, online and socials, valued at more than S$2.5 million in PR value.

HeHealth

Focusing on sexual health & wellness, HeHealth is the first of its kind app that provides STD (Sexually Transmitted Disease) care solutions for all penis owners — with instant screening results generated by AI — while remaining completely anonymous.

To raise awareness of HeHealth, Elliot & Co. cemented its position in the market as a trusted STD screening app for penis-owners backed by highlighting research studies and efforts to enforce users’ data privacy. Utilising a two-pronged approach, we first announced the app launch, followed by further education in the market with a founder story. In sharing CEO and CTO Dr. Yudara Kularathne’s quest to erase the social stigma attached to men seeking professional treatment for sexually transmitted diseases, we were able to lend a more relatable touch to the masses.

Over four months, the team successfully secured 84 pieces of media coverage on CNA938, Singapore Stories, Portfolio Magazine, Vulcan Post, Healthcare Asia and many more! Since the first media outreach, HeHealth also received an overwhelming response that upgrading works had to be hastened to keep up with demand.

DBCS

Since 1985, DBCS has worked to establish a community of practice that embraces design-led innovation as a driver for sustainable growth by forging partnership opportunities between the design and business communities.

To further establish itself as a leading design association in driving social impact, DBCS engaged Elliot & Co. in 2021 and 2022 to achieve top-of-mind recall among young aspiring designers and current members. The team highlighted DBCS’s first collaboration with local ministries for 2022’s Singapore Design Awards (SDA) and SDA Luncheon. It also raised awareness about its initiatives, such as SG Mark, by profiling key spokespeople and showcasing the Grand Winners.

This helped secure 78 media features with outlets such as The Straits Times, Lianhe Zaobao, CNA Singapore Tonight, Ch 5 Singapore Business Review, 96.3 好FM and more with 270 billion potential readers.

GetGo

The growing demand for car-sharing services has prompted GetGo to communicate its mission to the public. They want to empower the community with the freedom to access cars to create a sustainable shared mobility ecosystem.

To spread brand awareness about GetGo’s services, Elliot & Co. crafted stories to highlight GetGo’s practicality and sustainability values while positioning GetGo as the thought leader in the industry. Working with the GetGo team, we garnered 24 media features in a couple of months on publications such as Vulcan Post, Channel 5, Channel 8, MoneySmart, AsiaOne, Berita Harian, and Lianhe Zaobao, with an estimate of 686,784,564 potential readerships.

Mölnlycke

Mölnlycke, the world-leading medical products and solutions company based in Sweden has its sights set on Malaysia to further its sustainability transformation agenda. Leveraging ongoing conversations on sustainable business practices around the world, we were able to showcase Mölnlycke’s strategic partnerships and centre media attention on the opening launch of its new surgical glove plant in Kulim, Kedah.

Our campaign with the Mölnlycke team helped introduce Mölnlycke’s international presence to the Malaysian market, spotlighting the brand’s renewed commitment to helping Malaysia fulfil its sustainable development goals, economic growth, and infrastructure innovation – all while aiming to reach net zero emissions.

The timely and relevant story generated buzz within the local media space, successfully securing 43 coverages with a total of 830 million readers! Mölnlycke was featured on notable media publications in Malaysia, including New Straits Times, Astro Awani, Berita Harian, Utusan Malaysia, and Nanyang Siang Pau.

Storehub

StoreHub’s engagement with Elliot & Co. started a little differently compared to others: with crisis management.

Following a targeted media outreach to clarify the case, we took a step back to strategise how we can help the cybersecurity firm bounce back stronger than before. To do this, we revisited their roots as a local business determined to revolutionise point-of-sales (POS) for even the smallest of merchants.

Over 6 months, we rolled out stories about how the brand provided greater accessibility, featuring the launch of StoreHub’s QR Pay Later/At Counter to help F&B merchants digitise more seamlessly, while spotlighting how their innovative POS solution is saving a beloved cornerstone of Malaysian food culture – the mamak! This culminated in a successful fundraising campaign, with over 40 positive media coverages in New Straits Times, Utusan Malaysia, Free Malaysia Today, Borneo Post, Digital News Asia, Vulcan Post, and many more.

OYO Hotels

Founded by the world’s second youngest self-made billionaire, India-based budget hotel group OYO embarked on its first foray into the foreign market through its expansion into Malaysia in 2015. Tapping into its wealth of experience as a household name for budget stays, the Elliot team was able to bring their insights into the industry to the masses through well-researched opinion pieces.

In line with the pandemic recovery, we were able to underline OYO’s influence on domestic tourism as one of the leading hospitality tech player in Malaysia through leadership and trendjacking stories about the tourism economy, tech innovation, empowerment of local hoteliers and more.

And we’re glad that OYO’s influence and efforts are now known to the masses, with their campaign garnering a total of 58 media features that amounted to over RM 2.1 million in PR value. Coverage highlights include New Straits Times, Bernama, The Star, The Sun and The Business Times.

MyTukar

First established in 2018 with a mission to get Malaysians to tukar (change) their cars sustainably, myTukar is a one-stop online car marketplace that needs no introduction. The myTukar team reached out to Elliot & Co. mid-2021 to cement its position as the leading player in the used car market and to achieve top-of-mind recall among customers and automotive businesses.

With that began the start of a fruitful partnership with the Elliot team as we executed an integrated campaign that became one of our most successful ones yet – with over 250 media features and a total readership of over 820 million to date! Beyond trade and specialised automotive publications like Top Gear and PaulTan, the Elliot team helped secure repeated mentions for myTukar across top-tier Malaysian publications like The Star, New Straits Times, Business Today, The Edge, Berita Harian, China Press, Sin Chew Daily, Astro Awani and more.

And that barely scratches the surface of our work with myTukar! Spanning 27 stories and activations for their showroom openings, auto-fairs, and key opinion pieces that have amplified its value and expertise in the market by positioning its CEO as a leader in the automotive space, further strengthening myTukar’s working relationship with local media outlets.

Gagasan Solar

To many, solar tech might seem like a far-away dream – but not for Gagasan Solar, who is already making inroads as the first solar fund to be regulated by the Securities Commission! Through a campaign spotlighting their groundbreaking work, the Elliot team helped bring that bright future (pun fully intended) a little closer to the minds of everyday Malaysians.

Adopting a softer approach to its first introduction to the public, we spotlighted the founders and their mission to making solar energy more accessible to businesses beyond large corporations. Highlighting Gagasan Solar’s work, including its fundraising efforts to further solar usage among SMEs and its strategic partnership with other industry leaders, our team was able to shed light on how Gagasan is helping to lower the barriers to solar tech, preparing businesses for a sustainability-first future.

Won over by their burning dedication to bridging the gap in Malaysia’s solar industry, some of Malaysia’s biggest news publications ran 47 features for Gagasan Solar – namely The Star, The Edge, Astro Awani, Berita Harian, and BFM 89.9.

Cloversoft

Committed to creating and producing toxin-free and eco-friendly daily consumables for sustainable living at an affordable price — we couldn’t wait to get the word out about Cloversoft!

Angle 1 covered a funding announcement, highlighting its achievements and accolades since its launch. Also featured Cloversoft’s future expansion plans and developments moving forward, which helped to build the organisation’s media credibility. Angle 2, on the other hand, took a softer approach for readers getting to know the brand — with a founder story featuring the personal and professional journey of Cloversoft founders Angela and Lynn. This angle, in particular, focused on their experiences as female entrepreneurs seeking to positively impact the environment — the better for readers to understand Cloversoft’s relevance and vision.

With the two angles, the Elliot team impacted a potential of 128 million readers with 33 pieces of coverage from notable publications such as The Business Times, DealStreetAsia, Singapore Business Review, Vulcan Post, Lianhe Zaobao, Nikkei Asia, The Peak Singapore, The Straits Times, The Singapore Women’s Weekly, Her World Singapore and many more.

Heartlands Festival

Celebrating the beating heart(lands) of Singapore’s economy, the Elliot team ran an integrated campaign for the inaugural Heartlands Festival. This large-scale event was supported by the Federation of Merchants’ Associations Singapore and Enterprise Singapore.

To complement its grand launch, we also wove together profile stories showcasing the generations of heartland merchants and hawkers who successfully digitised through the trying times of COVID-19. Their inspiring stories won over the hearts of many, as did our proactive media outreaches to position the heartlands as the go-to place for quality time with family and friends.

As a result, we were able to secure repeated features for the Heartlands Festival in publications like Straits Times, Lianhe Zaobao, CNA, CNA938, and MONEYFM — for almost 100 media mentions in just 4 months!

Rocket Academy

Singapore-based online coding boot camp, Rocket Academy, focuses on teaching concepts in popular coding scripts such as javascript, Python, and SQL.

A returning client, Rocket Academy’s main aim in engaging Elliot & Co. was to build the profile of Rocket Academy and its founder, Kai Yuan. In doing so, the Elliot team amplified the brand’s credibility and top-of-mind recall by strengthening its media presence and building a strong voice in the industry.

A multi-angle approach proved to be the way forward in effectively providing coverage for Rocket Academy. First, the team focused on Kai’s experiences and successes of Rocket Academy’s graduates in securing jobs and profiled key members of the Rocket Academy team. Subsequently, highlighted women in tech and trend jacked, to name a few, to put them in the media’s line of sight.

In totality, 28 media features were secured with outlets such as Lianhe Zaobao, CNA938, MONEY FM 89.3, The Smart Local, DigiconAsia, PORTFOLIO, Vulcan Post, Esquire and more.

ShopBack

Having proliferated from a team of six to over 900 staff, ShopBack has a singular mission: to make the shopping process as rewarding, delightful, and accessible as possible.

The Elliot team worked hard to position ShopBack as Asia Pacific’s leading shopping and rewards platform over a three-angle campaign that took Singaporeans for a ride — literally!

Right after the platform’s cashless ShopBack Pay feature launched, we pulled a good-natured April Fool’s prank: giving away Land Rovers (or rather, toy models of it). This acted as the springboard for the actual “reveal”, the grand opening of ShopBack’s new headquarters in Pasir Panjang.

Securing an impressive 141 pieces of coverage, the brand received love from notable names such as Tech in Asia, The Straits Times, Mothership, CNA, Channel 8 and more — garnering a readership total of 2.7 billion over just 5 months.

ChopValue

ChopValue’s emphasis on environmental responsibility and its beginnings as a sustainable solution provider resonated in a big way with the general public, especially with how we introduced it to the masses: with a founder’s story spotlighting a doting eco-mum-preneur of three.

This human touch helped set the centre stage of the media’s interest in ChopValue’s launch of its first regional micro-factory. Making carbon-neutral interior design options more accessible to the growing population of green-first Singaporeans, this story endeared the brand to a wide range of media. From mainstream publications like CNA (Women, Singapore Desk, and Asia First sections), The Straits Times, Channel 5, Channel 8, and Shin Min Daily News to specialised outlets like Lookbox Living and Home & Decor, securing over 20 features and 3 million readers in total.

MRANTI GAP

A rich business landscape brimming with potential, Malaysia is undoubtedly a hotspot for entrepreneurs. And this is exactly what MRANTI, a startup incubator and accelerator wants to help local businesses tap into.

Working closely with the MRANTI team, our campaign showcased MRANTI’s key initiatives – one of which is the Global Accelerator Programme (GAP) – a cross-continent thematic programme that helps prime participating companies across Malaysia, Singapore, the United Kingdom, and Russia for investors’ interest. Leveraging a multi-angle approach to cover the full breadth of MRANTI’s works and spotlight its robust working relationship with the Ministry of Science, Technology, and Innovation (MOSTI) and alumni through testimonials, we were able to help position MRANTI as the up and coming business incubator to the media.

And it’s a thrill to see their works come to fruition! The team’s features across publications such as New Straits Times and Malaysian Business reached a total of 31 million readers – with more to come over the course of this ongoing campaign!

Yeshan Sarees

Thoughtfully built with a passion for the timeless beauty of Indian heritage and textiles, Yeshan Sarees is a local ethnic Indian fashion house that spotlights traditional artisanal craftsmanship. Helping the team take their next step into their biggest venture yet, the Elliot team helped spread the word about the launch of their luxurious flagship store in Pavilion Bukit Jalil to the media and their audiences.

Aside from showcasing the detailed stonework and handpainted art of the new space, and spotlighting their bespoke bridal and evening wear brand specialising in intricate embroidery in our stories to the media, The Elliot team also supported their grand opening event accompanied by a glitzy fashion show!

As a result, we were able to land exclusive features for Yeshan Sarees in mainstream and prominent fashion publications, including The Star, New Straits Times, Rojak Daily, Tatler, Varnam, First Classe, Lipstiq and Diva.my, amassing over 48 million readers in total. On top of that, Yeshan Sarees was also featured on TV3’s prime time segment Wanita Hari Ini during their Deepavali special episode.

Pasadena Burgers

Bringing West Coast flavours to Malaysian shores, Pasadena Burgers specialises in meaty Californian burgers with a twist: dipping burgers to satisfy the Malaysian love for cheese meleleh. While the brand was initially a delivery-only enterprise, its clientele’s growing demand for dine-in options encouraged Pasadena Burgers to open up just as Malaysia did – and that’s where the Elliot team came in!

We invited the media to cook up a storm at the brand’s first experiential tasting event with Pasadena’s new dine-in partner, local restaurateurs Cheers2Cheers. Building on the hype generated from this exclusive collaboration, the Elliot team supported with the launch of a DIY burger kit perfect for kitchen-savvy foodies who wanted to replicate the cheesy gourmet burger in their own homes.

Within months, Pasadena Burgers caught the attention of numerous lifestyle and food-related publications, playing a major role in landing features across 60 media outlets with a total readership of 49 million. This included features on The Star, Prestige Online, Buro 24/7, Vulcan Post, Coconuts KL, and more!

Clea

Established during the pandemic, CLEA understood that remote, mobile accessibility is now becoming the way forward – so why not apply that to COVID-19 tests too? Through a four-angle campaign executed at the height of the pandemic, the Elliot team leveraged stories human and product-centric stories that helped position CLEA as the first telemedicine platform to pioneer professional RTK tests and virtual COVID-19 screenings (VCS) in Malaysia.

Riding on the momentum of CLEA’s successful introduction to the market, we also struck up media conversations about how CLEA is looking beyond COVID-19 to apply their services to future transmissible diseases and outbreaks. Coupled with media drops for CLEA’s COVID-19 testing kits and its mobile app tokens, the Elliot team helped to secure multiple interviews for the brand’s founder, Dr. Chan Hai Feng, with a total of 42 features across top publications like The Edge, The Sun Daily, Utusan Malaysia, and BFM 89.9.

Proficient

While Proficient is a true pioneer in construction management software, communicating what they do to the public posed challenges — niche B2B offerings often come with convoluted technicalities and industry jargons.

But this also presented Proficient with the opportunity to re-create their approach to the media, which we took to own hands by customaising a well-paced and strategic approach to brand storytelling, leveraging expert opinion features and their recent successful seed funding round to spotlight the potential of Proficient and bolster credibility of the brand in the eyes of the masses.

In less than 8 months, the Elliot team managed to help Proficient secure 38 media features across notable media outlets including The Edge Markets, The Star, New Straits Times, Utusan Malaysia, and more with 38 million potential readers.

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BambooHR, BambooHR Performance Management, BambooHR Payroll, BambooHR Time Tracking

WATCH CAPITAL

Luxury watches are a niche market that can be quite removed from everyday Singaporeans, so we brought Watch Capital closer to the masses with people-centric stories.

Throughout the campaign, we humanised the brand by spotlighting the founders: two brothers who juggled their legal studies while building the business, inspired by their father’s love for collecting watches.

Being able to put a face (very young faces, actually!) to the brand helped it appeal to younger Singaporeans branching out into the hobby.

Watch Capital’s 8-month campaign with Elliot & Co. saw them being featured in trending conversations about the industry, including the business side of collecting — amassing almost 20 million eyeballs across top Singaporean luxury publications like CNA Luxury, The Peak, August Man, The Business Times, and The Edge.

INDUSTRY

Construction – Reconstruction and restoration

LOCATION

Chico – California

EMPLOYES

101-350

SOLUTION

BambooHR, BambooHR Performance Management, BambooHR Payroll, BambooHR Time Tracking