Anothersole aimed to introduce its products in Malaysia and nurture connections with the media and public through its new outlet in TRX Mall and its partnership with Hello Kitty.

The challenge was to stand out during the launch period as many brands were also opening their stores and launching products in the newly opened TRX Mall.

Elliot & Co organized a media event where attendees could test out the shoes and experience the functionality of the soles, promoting early precaution for sole care.

The results were outstanding: we successfully attracted significant media attention for the launch and the partnership, with coverage featured on prominent platforms such as The Star, Utusan, Fly FM, and more. We achieved 76 pieces of media coverage, a PR value of RM2.3 million, and 44 million impressions.