While the luxury watch market generally appeals to a specific group of individuals, we brought Watch Capital closer to the masses with human-centric stories.

For this campaign, we spotlighted the founders: two brothers who juggled their legal studies while building the business, inspired by their father’s love for collecting watches. Being able to put a face (very young faces, actually!) to the brand helped it appeal to younger Singaporeans branching out into the hobby.

Watch Capital’s 8-month campaign with Elliot & Co. allowed them to be in trending conversations about the industry, including the business side of collecting — amassing almost 20 million eyeballs across top Singaporean luxury publications like CNA Luxury, The Peak, August Man, The Business Times, and The Edge.