Established during the pandemic, CLEA understood that remote, mobile accessibility is now becoming the way forward – so why not apply that to COVID-19 tests too? Through a four-angle campaign executed at the height of the pandemic, the Elliot team leveraged stories human and product-centric stories that helped position CLEA as the first telemedicine platform to pioneer professional RTK tests and virtual COVID-19 screenings (VCS) in Malaysia.

Riding on the momentum of CLEA’s successful introduction to the market, we also struck up media conversations about how CLEA is looking beyond COVID-19 to apply their services to future transmissible diseases and outbreaks. Coupled with media drops for CLEA’s COVID-19 testing kits and its mobile app tokens, the Elliot team helped to secure multiple interviews for the brand’s founder, Dr. Chan Hai Feng, with a total of 42 features across top publications like The Edge, The Sun Daily, Utusan Malaysia, and BFM 89.9.