One Wellness Medical is Eu Yan Sang’s first concept clinic offering integrative and holistic health services. It offers patients a seamless consultation experience that combines the advantages of both contemporary and traditional medicine – their aim was to create awareness of the wide range of services they offer.

Elliot & Co coordinated interviews with Dominic Wong, CEO of Eu Yan Sang International and Ng Seow Ling, Managing Director of Eu Yan Sang International to share more about One Wellness Medical. This was followed by educational media tours to One Wellness Medical for key journalists to experience the holistic treatments available. In addition, interview opportunities with Dr Penny Tan, General Practitioner and Physician Peh Wei Jie helped to delve deeper into the effectiveness of wellness programmes from an expert point of view.

The PR campaign helped to secure a total of 36 pieces of coverage on media publications such as The Wellness Insider, The Straits Times, Shin Min Daily News, Esquire Singapore. Garnering a PR value of $453,000 and 123 million impressions.