Singapore-based online coding boot camp, Rocket Academy, focuses on teaching concepts in popular coding scripts such as javascript, Python, and SQL.

A returning client, Rocket Academy’s main aim in engaging Elliot & Co. was to build the profile of Rocket Academy and its founder, Kai Yuan. In doing so, the Elliot team amplified the brand’s credibility and top-of-mind recall by strengthening its media presence and building a strong voice in the industry.

A multi-angle approach proved to be the way forward in effectively providing coverage for Rocket Academy. First, the team focused on Kai’s experiences and successes of Rocket Academy’s graduates in securing jobs and profiled key members of the Rocket Academy team. Subsequently, highlighted women in tech and trend jacked, to name a few, to put them in the media’s line of sight.

In totality, 28 media features were secured with outlets such as Lianhe Zaobao, CNA938, MONEY FM 89.3, The Smart Local, DigiconAsia, PORTFOLIO, Vulcan Post, Esquire and more.