Foodie Hub aimed to popularize its chicken floss as an everyday food with various flavors, and Little Origin sought to establish itself as a baby superfood for easy weaning.

The challenge was to overcome consumer skepticism and raise awareness of the products’ benefits and suitability for various age groups while gaining widespread acceptance and recognition in the market.

Elliot & Co executed a series of press releases and media pitches highlighting the unique selling points of Foodie Hub chicken floss and Little Origin baby superfood. Key messaging emphasized the products’ versatility, nutritional value, and convenience, positioning them as must-have items for consumers seeking flavorful meal solutions and nutritious options for their families.

The results were outstanding: through strategic media placements, Foodie Hub and Little Origin successfully positioned their products as innovative solutions for everyday cooking and infant nutrition. The campaign generated positive word-of-mouth endorsements and social media buzz, driving consumer interest and sales for both brands. We achieved 17 pieces of media coverage, a PR value of RM3.3 million, and 23 million impressions.