GlaxoSmithKline (GSK), a global biopharma company, aims to unite science, technology, and talent to get ahead of disease together. Their objective was to increase awareness of the opening of their new production facilities at GSK Jurong and to garner media attendance for the launch event. Elliot & Co assisted with the announcement of the opening […]
Hasbro aimed to launch and profile two new Transformers toy lines (for the new TV show EarthSpark and the new Rise of the Beasts movie) in the Malaysian market. The challenge was to garner media and KOL traction for a sub-industry often seen as relatively niche. While many engage with the Transformers brand and purchase […]
Burger King Malaysia aimed to launch and profile two new limited edition menu series: The Black Pepper Mayo series and the Nacho Cheese series. The challenge was to maximize traction despite the saturation of new menu item stories among media, KOLs, and general audiences, and to carry out two large-scale campaigns within immensely tight turnaround […]
CapitaLand partnered with Disney to rejuvenate their malls’ lifestyle offerings by curating lifestyle experiences to ignite the imagination of shoppers this Christmas season in 15 malls across Singapore. Their aim was to generate awareness and visibility for their festive season activities across Christmas and Chinese New Year. Elliot & Co developed and coordinated the media […]
Founded by the world’s second youngest self-made billionaire, India-based budget hotel group OYO embarked on its first foray into the foreign market through its expansion into Malaysia in 2015. Tapping into its wealth of experience as a household name for budget stays, the Elliot team was able to bring their insights into the industry to […]
Mölnlycke, the world-leading medical products and solutions company based in Sweden has its sights set on Malaysia to further its sustainability transformation agenda. Leveraging ongoing conversations on sustainable business practices around the world, we were able to showcase Mölnlycke’s strategic partnerships and centre media attention on the opening launch of its new surgical glove plant […]
The PR campaign helped to secure a total of 51 successful coverages over media publications such as CNA Luxury, Her World, and 8world. Garnering a PR value of $391,000 and 6 million impressions.
One Wellness Medical is Eu Yan Sang’s first concept clinic offering integrative and holistic health services. It offers patients a seamless consultation experience that combines the advantages of both contemporary and traditional medicine – their aim was to create awareness of the wide range of services they offer. Elliot & Co coordinated interviews with Dominic […]
To introduce Xendit across all fintech verticals, and touch on how Xendit would be able to contribute to Malaysia’s goal of accelerating digitalisation and financial inclusion. The challenge was to increase Xendit’s brand visibility in the Malaysian media space and from media outreach to a targeted pool of media in a niche industry. The idea […]
Gula Cakery’s objective was to increase visibility and brand recognition across various kinds of social media channels. Showcase their expertise in producing mouthwatering, homemade cakes. The challenge was to gather traction and ensure engagement with brand amidst having competition with other global dessert brands in Malaysia. The idea was to develop campaigns that highlight customers’ […]
Nibou Industries wanted to build brand awareness on the rebranding of Drinme and profile Jowin Goh as the youngest CEO with new mindset leading a 30-year-old company. The challenge faced was long-dormant brand name lacking of exposure and have been misunderstood with other brands. Elliot & Co carried out profiling whilst leveraging on trending media […]
Anothersole aimed to introduce its products in Malaysia and nurture connections with the media and public through its new outlet in TRX Mall and its partnership with Hello Kitty. The challenge was to stand out during the launch period as many brands were also opening their stores and launching products in the newly opened TRX […]
ZUS Coffee, a local coffee chain, aimed to create consistent recognition and awareness as it rapidly expanded its new menu options throughout 2022 and 2023. The challenge was to gather the interest of media outlets and their audiences by highlighting the originality and relevance of the brand, ensuring more engagement within the crowded coffee market, […]
Foodie Hub aimed to popularize its chicken floss as an everyday food with various flavors, and Little Origin sought to establish itself as a baby superfood for easy weaning. The challenge was to overcome consumer skepticism and raise awareness of the products’ benefits and suitability for various age groups while gaining widespread acceptance and recognition […]
While Proficient is a true pioneer in construction management software, communicating what they do to the public posed challenges — niche B2B offerings often come with convoluted technicalities and industry jargons. But this also presented Proficient with the opportunity to re-create their approach to the media, which we took to own hands by customaising a […]
Established during the pandemic, CLEA understood that remote, mobile accessibility is now becoming the way forward – so why not apply that to COVID-19 tests too? Through a four-angle campaign executed at the height of the pandemic, the Elliot team leveraged stories human and product-centric stories that helped position CLEA as the first telemedicine platform […]
First established in 2018 with a mission to get Malaysians to tukar (change) their cars sustainably, myTukar is a one-stop online car marketplace that needs no introduction. The myTukar team reached out to Elliot & Co. mid-2021 to cement its position as the leading player in the used car market and to achieve top-of-mind recall […]
Bringing West Coast flavours to Malaysian shores, Pasadena Burgers specialises in meaty Californian burgers with a twist: dipping burgers to satisfy the Malaysian love for cheese meleleh. While the brand was initially a delivery-only enterprise, its clientele’s growing demand for dine-in options encouraged Pasadena Burgers to open up just as Malaysia did – and that’s […]
Thoughtfully built with a passion for the timeless beauty of Indian heritage and textiles, Yeshan Sarees is a local ethnic Indian fashion house that spotlights traditional artisanal craftsmanship. Helping the team take their next step into their biggest venture yet, the Elliot team helped spread the word about the launch of their luxurious flagship store […]
StoreHub’s engagement with Elliot & Co. started a little differently compared to others: with crisis management. Following a targeted media outreach to clarify the case, we took a step back to strategise how we can help the cybersecurity firm bounce back stronger than before. To do this, we revisited their roots as a local business […]
A rich business landscape brimming with potential, Malaysia is undoubtedly a hotspot for entrepreneurs. And this is exactly what MRANTI, a startup incubator and accelerator wants to help local businesses tap into. Working closely with the MRANTI team, our campaign showcased MRANTI’s key initiatives – one of which is the Global Accelerator Programme (GAP) – […]
ChopValue’s emphasis on environmental responsibility and its beginnings as a sustainable solution provider resonated in a big way with the general public, especially with how we introduced it to the masses: with a founder’s story spotlighting a doting eco-mum-preneur of three. This human touch helped set the centre stage of the media’s interest in ChopValue’s […]
The growing demand for car-sharing services has prompted GetGo to communicate its mission to the public. They want to empower the community with the freedom to access cars to create a sustainable shared mobility ecosystem. To spread brand awareness about GetGo’s services, Elliot & Co. crafted stories to highlight GetGo’s practicality and sustainability values while […]
Having proliferated from a team of six to over 900 staff, ShopBack has a singular mission: to make the shopping process as rewarding, delightful, and accessible as possible. The Elliot team worked hard to position ShopBack as Asia Pacific’s leading shopping and rewards platform over a three-angle campaign that took Singaporeans for a ride — […]
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