To introduce Xendit across all fintech verticals, and touch on how Xendit would be able to contribute to Malaysia’s goal of accelerating digitalisation and financial inclusion. The challenge was to increase Xendit’s brand visibility in the Malaysian media space and from media outreach to a targeted pool of media in a niche industry. The idea […]
Gula Cakery’s objective was to increase visibility and brand recognition across various kinds of social media channels. Showcase their expertise in producing mouthwatering, homemade cakes. The challenge was to gather traction and ensure engagement with brand amidst having competition with other global dessert brands in Malaysia. The idea was to develop campaigns that highlight customers’ […]
Nibou Industries wanted to build brand awareness on the rebranding of Drinme and profile Jowin Goh as the youngest CEO with new mindset leading a 30-year-old company. The challenge faced was long-dormant brand name lacking of exposure and have been misunderstood with other brands. Elliot & Co carried out profiling whilst leveraging on trending media […]
Hasbro aimed to launch and profile two new Transformers toy lines (for the new TV show EarthSpark and the new Rise of the Beasts movie) in the Malaysian market. The challenge was to garner media and KOL traction for a sub-industry often seen as relatively niche. While many engage with the Transformers brand and purchase […]
Anothersole aimed to introduce its products in Malaysia and nurture connections with the media and public through its new outlet in TRX Mall and its partnership with Hello Kitty. The challenge was to stand out during the launch period as many brands were also opening their stores and launching products in the newly opened TRX […]
ZUS Coffee, a local coffee chain, aimed to create consistent recognition and awareness as it rapidly expanded its new menu options throughout 2022 and 2023. The challenge was to gather the interest of media outlets and their audiences by highlighting the originality and relevance of the brand, ensuring more engagement within the crowded coffee market, […]
Foodie Hub aimed to popularize its chicken floss as an everyday food with various flavors, and Little Origin sought to establish itself as a baby superfood for easy weaning. The challenge was to overcome consumer skepticism and raise awareness of the products’ benefits and suitability for various age groups while gaining widespread acceptance and recognition […]
Burger King Malaysia aimed to launch and profile two new limited edition menu series: The Black Pepper Mayo series and the Nacho Cheese series. The challenge was to maximize traction despite the saturation of new menu item stories among media, KOLs, and general audiences, and to carry out two large-scale campaigns within immensely tight turnaround […]
StoreHub’s engagement with Elliot & Co. started a little differently compared to others: with crisis management. Following a targeted media outreach to clarify the case, we took a step back to strategise how we can help the cybersecurity firm bounce back stronger than before. To do this, we revisited their roots as a local business […]
While the luxury watch market generally appeals to a specific group of individuals, we brought Watch Capital closer to the masses with human-centric stories.
