Burger King Malaysia aimed to launch and profile two new limited edition menu series: The Black Pepper Mayo series and the Nacho Cheese series. The challenge was to maximize traction despite the saturation of new menu item stories among media, KOLs, and general audiences, and to carry out two large-scale campaigns within immensely tight turnaround […]

StoreHub aimed to highlight its continuing growth and expansion to local and regional markets over the span of one year. The challenge was to stand out in a crowded market space with more emerging players from regional areas competing for media attention. Elliot & Co crafted well-designed announcements that highlighted StoreHub’s achievements and emphasized its […]

Anothersole aimed to introduce its products in Malaysia and nurture connections with the media and public through its new outlet in TRX Mall and its partnership with Hello Kitty. The challenge was to stand out during the launch period as many brands were also opening their stores and launching products in the newly opened TRX […]

Foodie Hub aimed to popularize its chicken floss as an everyday food with various flavors, and Little Origin sought to establish itself as a baby superfood for easy weaning. The challenge was to overcome consumer skepticism and raise awareness of the products’ benefits and suitability for various age groups while gaining widespread acceptance and recognition […]

While the luxury watch market generally appeals to a specific group of individuals, we brought Watch Capital closer to the masses with human-centric stories.