What type of companies does Elliot & Co work best with?

Organisations that are serious about their reputation and growth in Singapore and Malaysia. That includes fast-growing companies professionalising their comms, established brands refreshing their presence, and corporates managing complex stakeholder environments. If you need a PR agency that can match the pace and visibility demands of higher-profile brands, we're usually a good fit.

How involved does our internal team need to be during an engagement?

We try to make PR as turnkey as possible while still getting your voice and priorities right. At the start, you'll be involved in workshops, approvals, and spokesperson alignment. Once the programme is running, we handle most of the planning and execution. You focus on key decisions, reviews, and high-value appearances.

How quickly can a campaign realistically be launched?

For straightforward PR campaigns, we can usually move from kickoff to first activity within a few weeks, as long as approvals are timely and materials are ready. More complex launches, sensitive announcements, or multi-market programmes need more lead time for alignment and scenario planning. We'll give you a realistic timeline upfront so you can coordinate internally.

Can Elliot & Co support both short-term campaigns and long-term retainers?

Yes. We run focused, time-bound campaigns for launches, corporate announcements, and specific initiatives, as well as longer retainers covering ongoing PR and comms. Shorter projects are often a good way to start working together and prove value. For organisations that need sustained visibility and stakeholder management, a retainer is usually more effective over time.

What does the onboarding process look like if we decide to proceed?

We start with a structured onboarding covering your business model, brand, stakeholders, risks, and objectives. Then we align on messaging, media priorities, ways of working, and approval flows before drafting the first wave of stories and a campaign calendar. From there, we move into execution with regular check-ins and reporting. The goal is to start fast without skipping the groundwork needed to represent you well.

Our Blog

Elliot & Co. article cover: 6 Key Trends Redefining PR for Financial Institutions

Public RelationsStrategy

6 PR Trends Every Modern Brand Should Learn From Savvy Financial Institutions

What tone of voice comes to mind when you think of your own brand? Formal and professional, clear and direct? Or perhaps conversational, playful and friendly? For SMEs and start-ups aiming to establish themselves, refreshing your communication strategy to be engaging and relatable is crucial for standing out and forming deep connections with your audience. […]

Amelia Koh 05/07/2024

Robotic hand shaking a human hand, symbolising AI collaboration in public relations

Public RelationsStrategy

Turning AI Into A PR Advantage

Artificial intelligence (AI) continues to drive change in multiple sectors, including public relations (PR), leaving many worried about potentially losing their jobs to machines — especially with recent statistics revealing that AI is estimated to impact the equivalent of 300 million full-time jobs worldwide. At Elliot Communications, however, we think it may be worth considering […]

Amelia Koh 27/06/2024

Three colleagues talking in an office hallway beside framed press clippings

Brand ReputationPublic Relations

Powerful Ways to Build Your Brand Reputation with PR

Consumers, stakeholders, and employees all rely on the perception of your brand to decide whether or not to trust you. This is where the power of public relations (PR) comes into play. PR isn’t just about getting your name in the press; it’s about shaping, preserving, and elevating your brand image in ways that resonate […]

Kevin 20/06/2024

Business professionals shaking hands with colleagues giving thumbs up after sealing a deal

Public Relations

The PR Journey: From Startups to Industry Leaders

Getting your startup noticed isn’t just about having a groundbreaking idea or a slick product — it’s also about executing strategic moves with some savvy Public Relations (PR). Whether your goal is to be the next big thing in your industry, or you just want to get on the radar of those elusive investors, mastering […]

Amelia Koh 13/06/2024

Crisis Management

Understanding Key Principles for PR Crisis Management

In today’s VUCA (Volatile, Uncertain, Complex, and Ambiguous) business environment, the potential for crises is ever-present and can have devastating impacts on a business. Whether it’s a sudden market shift, a cybersecurity breach, or a public relations disaster, these challenges can threaten a company’s reputation, stock price, cashflow, and stability of operations. Understanding the nature […]

Amelia Koh 05/06/2024