What type of companies does Elliot & Co work best with?

Organisations that are serious about their reputation and growth in Singapore and Malaysia. That includes fast-growing companies professionalising their comms, established brands refreshing their presence, and corporates managing complex stakeholder environments. If you need a PR agency that can match the pace and visibility demands of higher-profile brands, we're usually a good fit.

How involved does our internal team need to be during an engagement?

We try to make PR as turnkey as possible while still getting your voice and priorities right. At the start, you'll be involved in workshops, approvals, and spokesperson alignment. Once the programme is running, we handle most of the planning and execution. You focus on key decisions, reviews, and high-value appearances.

How quickly can a campaign realistically be launched?

For straightforward PR campaigns, we can usually move from kickoff to first activity within a few weeks, as long as approvals are timely and materials are ready. More complex launches, sensitive announcements, or multi-market programmes need more lead time for alignment and scenario planning. We'll give you a realistic timeline upfront so you can coordinate internally.

Can Elliot & Co support both short-term campaigns and long-term retainers?

Yes. We run focused, time-bound campaigns for launches, corporate announcements, and specific initiatives, as well as longer retainers covering ongoing PR and comms. Shorter projects are often a good way to start working together and prove value. For organisations that need sustained visibility and stakeholder management, a retainer is usually more effective over time.

What does the onboarding process look like if we decide to proceed?

We start with a structured onboarding covering your business model, brand, stakeholders, risks, and objectives. Then we align on messaging, media priorities, ways of working, and approval flows before drafting the first wave of stories and a campaign calendar. From there, we move into execution with regular check-ins and reporting. The goal is to start fast without skipping the groundwork needed to represent you well.

Blog: Brand Reputation

Hand pouring berry sauce over a bundt cake on a marble plate surrounded by fresh green leaves

AgencyBrand ReputationPublic RelationsStrategy

How PR Agencies Cook Up Success for Singapore SMEs

In Singapore’s highly competitive market, small and medium-sized enterprises (SMEs) often struggle to stand out amidst a sea of established brands and well-funded startups. For many of these businesses, gaining visibility and building a solid reputation can feel like an uphill battle. This is where the expertise of public relations (PR) agencies comes into play, […]

Amelia Koh 11/10/2024

Illustration of PR professionals collaborating around icons for press, influence and media

Brand ReputationPublic RelationsStrategy

Beyond Press Releases: Innovative PR Tactics for Modern Businesses

In today’s fast-paced world of public relations (PR), relying solely on traditional press releases is not enough. While press releases have their place, they often fall short in capturing the attention of today’s diverse and dynamic audience. Modern businesses need to think beyond the press release and embrace ideas that resonate with the digital age. […]

Amelia Koh 21/07/2024

PappaRich Lite restaurant interior with diners and refreshed green branding

Brand ReputationPublic Relations

Revitalising a Beloved Brand: The Journey of PappaRich’s Rebranding Campaign

It’s safe to say that PappaRich holds a special place in the hearts of Malaysians, celebrated for its heartwarming Malaysian cuisines. However, even household names can benefit from a brand refresh once in a while. At Elliot Communications, we were honoured to collaborate on their recent PR campaign for brand revitalisation. Here are a few […]

Amelia Koh 11/07/2024

Three colleagues talking in an office hallway beside framed press clippings

Brand ReputationPublic Relations

Powerful Ways to Build Your Brand Reputation with PR

Consumers, stakeholders, and employees all rely on the perception of your brand to decide whether or not to trust you. This is where the power of public relations (PR) comes into play. PR isn’t just about getting your name in the press; it’s about shaping, preserving, and elevating your brand image in ways that resonate […]

Kevin 20/06/2024