What type of companies does Elliot & Co work best with?

Organisations that are serious about their reputation and growth in Singapore and Malaysia. That includes fast-growing companies professionalising their comms, established brands refreshing their presence, and corporates managing complex stakeholder environments. If you need a PR agency that can match the pace and visibility demands of higher-profile brands, we're usually a good fit.

How involved does our internal team need to be during an engagement?

We try to make PR as turnkey as possible while still getting your voice and priorities right. At the start, you'll be involved in workshops, approvals, and spokesperson alignment. Once the programme is running, we handle most of the planning and execution. You focus on key decisions, reviews, and high-value appearances.

How quickly can a campaign realistically be launched?

For straightforward PR campaigns, we can usually move from kickoff to first activity within a few weeks, as long as approvals are timely and materials are ready. More complex launches, sensitive announcements, or multi-market programmes need more lead time for alignment and scenario planning. We'll give you a realistic timeline upfront so you can coordinate internally.

Can Elliot & Co support both short-term campaigns and long-term retainers?

Yes. We run focused, time-bound campaigns for launches, corporate announcements, and specific initiatives, as well as longer retainers covering ongoing PR and comms. Shorter projects are often a good way to start working together and prove value. For organisations that need sustained visibility and stakeholder management, a retainer is usually more effective over time.

What does the onboarding process look like if we decide to proceed?

We start with a structured onboarding covering your business model, brand, stakeholders, risks, and objectives. Then we align on messaging, media priorities, ways of working, and approval flows before drafting the first wave of stories and a campaign calendar. From there, we move into execution with regular check-ins and reporting. The goal is to start fast without skipping the groundwork needed to represent you well.

Blog: Crisis Management

Crisis ManagementPublic Relations

How to Handle Negative Publicity Effectively

Negative publicity can happen to anyone—whether you’re a business, a public figure, or even an individual. In today’s fast-paced world, news spreads quickly, especially on social media. If left unchecked, negative publicity can harm your reputation. The good news is, with the right approach, you can manage it effectively and even turn it into an […]

Kevin 05/11/2024

Businessman in a navy suit resting his head against a stone wall amid city skyscrapers

AgencyCrisis ManagementPublic Relations

Why Your Business Needs a Crisis PR Agency

In today’s interconnected world, businesses face heightened risks to their reputations due to the rise of social media, the 24-hour news cycle, and the instant spread of information. The rapid pace at which news travels means that even minor issues can quickly escalate into full-blown crisis, threatening a company’s image, customer trust, and long-term success. […]

Amelia Koh 26/10/2024

Man in glasses reading a newspaper engulfed in flames while standing on an empty country road

Crisis Management

Key Steps for Effective PR Crisis Management

In today’s fast-paced digital landscape, PR crises can emerge at any moment, and how a company responds often determines its future. Managing a PR crisis requires a clear, structured approach to minimise damage and restore trust. Below is a comprehensive breakdown of the key stages in handling a PR crisis. 1. Crisis Detection and Monitoring […]

Amelia Koh 19/10/2024

Chalkboard illustration of figures lifting a declining pink line into a rising green growth arrow

Crisis Management

The Strategies You Need to Know For PR Crisis Management

Imagine waking up to the news that your company’s name is trending for all the wrong reasons. It’s a scenario no business leader wants to face, yet it’s a reality that many have to deal with. Whether it’s a data breach, a product recall, or a PR disaster, crises can hit any organisation at any […]

Amelia Koh 20/09/2024

Crisis Management

Understanding Key Principles for PR Crisis Management

In today’s VUCA (Volatile, Uncertain, Complex, and Ambiguous) business environment, the potential for crises is ever-present and can have devastating impacts on a business. Whether it’s a sudden market shift, a cybersecurity breach, or a public relations disaster, these challenges can threaten a company’s reputation, stock price, cashflow, and stability of operations. Understanding the nature […]

Amelia Koh 05/06/2024