What type of companies does Elliot & Co work best with?

Organisations that are serious about their reputation and growth in Singapore and Malaysia. That includes fast-growing companies professionalising their comms, established brands refreshing their presence, and corporates managing complex stakeholder environments. If you need a PR agency that can match the pace and visibility demands of higher-profile brands, we're usually a good fit.

How involved does our internal team need to be during an engagement?

We try to make PR as turnkey as possible while still getting your voice and priorities right. At the start, you'll be involved in workshops, approvals, and spokesperson alignment. Once the programme is running, we handle most of the planning and execution. You focus on key decisions, reviews, and high-value appearances.

How quickly can a campaign realistically be launched?

For straightforward PR campaigns, we can usually move from kickoff to first activity within a few weeks, as long as approvals are timely and materials are ready. More complex launches, sensitive announcements, or multi-market programmes need more lead time for alignment and scenario planning. We'll give you a realistic timeline upfront so you can coordinate internally.

Can Elliot & Co support both short-term campaigns and long-term retainers?

Yes. We run focused, time-bound campaigns for launches, corporate announcements, and specific initiatives, as well as longer retainers covering ongoing PR and comms. Shorter projects are often a good way to start working together and prove value. For organisations that need sustained visibility and stakeholder management, a retainer is usually more effective over time.

What does the onboarding process look like if we decide to proceed?

We start with a structured onboarding covering your business model, brand, stakeholders, risks, and objectives. Then we align on messaging, media priorities, ways of working, and approval flows before drafting the first wave of stories and a campaign calendar. From there, we move into execution with regular check-ins and reporting. The goal is to start fast without skipping the groundwork needed to represent you well.

Blog: Influencer

InfluencerPublic Relations

The Rise of Influencer Marketing in PR Campaigns

Public relations (PR) has always been about creating strong connections between brands and their audiences. Over the years, PR campaigns have evolved to keep up with changing trends and technology. One of the biggest changes in recent years is the rise of influencer marketing. This new approach has transformed how brands reach people, especially in […]

Kevin 19/11/2024